Newsfeed (See All)

September 13 Brand Journalism In the Press

jlrtechfestrecycledsurfboardrgb1080917.jpg waste to wave project with SkunkWorks Surf Co

SkunkWorks Surf Co work with Jaguar Land Rover to launch surfboard

SkunkWorks Surf Co which manufactures 100 per cent recyclable surfboards have taken their work to a whole new level by working with Jaguar Land Rover in its ‘Waste To Wave’ project.

They are working with Jaguar Land Rover to recycle plastic foam from early vehicle design models to give them a second life in the form of surfboards. Lucy Campbell was invited to get behind the wheel of a Discovery Sport before putting the concept through its paces at Whiterocks Beach, Northern Ireland.

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September 6 Brand Journalism In the Press

Mac Ivors Traditional Dry Cider and Medium Cider win prestigious Fine Farm Food Awards announced on Countryfile Live at Blenheim Palace. Picture by James Dobson

Mac Ivors Cider Co celebrates winning Fine Farm Food Award

One of Ireland’s leading Irish craft cider producers has won a National Trust Fine Farm Food Award for its Traditional Dry Cider and Medium Cider.

The award was announced on BBC’s Countryfile Live event at Blenheim Palace. The awards celebrate the very best produce from the Trust’s 1,500 tenant farmers and estates. Producers participating look after more than 500,000 acres of grazed pasture, orchards and arable farmland across the UK. Have a read here;

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August 31 In the Press

INTO says no to budget cuts

Bleak start back to school as the INTO says no to budget cuts

Schools across Northern Ireland have been finding out that their budgets have been cut – another insult to education according to the INTO.

Ireland’s largest teachers’ union says news of further cuts to school budgets will mean children will be denied access to services, class sizes will increase and special needs provision will shrink. Gerry Murphy outlines the INTO’s take on the news which will create many challenges for principals and pupils across the region.

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August 17 Brand Journalism

Oyster farmer Patrice Bonnargent.

Meet the oyster farmer who is taking the taste of our shores back in-land

Oyster farmer Patrice Bonnargent is working hard in Killough, Co Down, to bring the best oysters to the UPU Plough Festival which takes place from August 24-26 where you could win £1,000 in a competition.

We speak to Patrice about oyster farming ahead of the festival which is taking place at The Plough Inn to raise money for next year’s Hillsborough International Oyster Festival which had to be cancelled this year due to a change in funding arrangements and rising costs.

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August 1 Brand Journalism

MGMPR - a brand journalism approach to PR in Northern Ireland

Five years of using brand journalism in Northern Ireland

Eleanor McGillie saw a gap in the market and she decided to fill it by introducing a brand journalism approach to public relations in Northern Ireland by setting up MGMPR.

This message engaging concept is being embraced by companies and organisations who recognise the power of relevant and meaningful storytelling. Celebrating five years in business today we look back at the last five years and see how brand journalism has been embraced by Northern Ireland companies. Have a read:

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June 5 In the Press

Woodland Consultant Carolyn Trimble, owner of IndiWoods. DSC_3022

Woodland consultant hits milestone by planting her one millionth tree

Carolyn Trimble from County Armagh is the owner of IndiWoods – a woodland consultancy practice specialising in securing funding for farmers or landowners who wish to plant trees on their land.

The scheme brings environmental rewards, financial gain for landowners and health and wellbeing benefits for our overall community. The scheme empowers landowners to plant a minimum of five hectares of woodland with Carolyn specialising in native broadleaf woodlands.

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April 21 In the Press

Mac Ivors Cider Co ciders are now in Marks & Spencer Stores in Northern Ireland

Mac Ivors Cider Co’s great tasting ciders now in Marks & Spencer stores

Huge congratulations to Mac Ivors Cider Co on the announcement that their great tasting ciders are now available in Marks & Spencer stores in Northern Ireland.

Traditional Dry Cider, Medium Cider and Plum and Ginger Cider are available so people can enjoy a food and drink adventure. Marks & Spencer’s mission is to become the best craft beer retailer on the high street while offer local beers from smaller breweries with the convenience of buying them from a local M&S store.

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April 11 Brand Journalism

MGMPR Ltd will help you write submissions for business awards in Northern Ireland

Submissions, submissions and more submissions as awards season is upon us!

There are so many people in Northern Ireland doing fantastic things and our hats go off to anyone who owns their own business – it’s hard work and we know it only too well.

Now is your chance to celebrate your achievements by entering awards because behind every good business there are great people. Entering awards presents many opportunities and we have seen this at first hand with our clients. Don’t be afraid to ask for help.

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April 5 Newsfeed

The Dirty Onion Boilermaker Club boards.

The Dirty Onion reveals Boilermaker twist by pairing whiskey with Mac Ivors Cider

IF you love the food and drink tours going on around Belfast you’ll love popping into The Dirty Onion to sample the new Boilermaker menu.

The latest twist of its Boilermaker menu combines the taste of Armagh’s famous orchards to a centuries old concept which originated in America. Tim has paired a Teeling small batch Whiskey with Mac Ivors Cider Co’s Traditional Dry cider. The menu is going down a treat with tourists and locals.

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Case Studies (See All)

July 20 Case Study

Brand journalism

MGMPR Ltd team up with Tour of Ulster 2015 organisers to ramp up coverage

The Tour of Ulster cycle race took place in May 2015. Almost 150 cyclists from across the globe gathered to fight for the coveted pink jersey again.

The event was organised by Garry Nugent of BGN Management who worked tirelessly to ensure the race was a huge success. In order to ramp up the coverage, MGMPR Ltd was asked to get on board to ensure the race gained regional and national coverage which we were delighted to have achieved.

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November 10 Case Study

Technology company recruits MGMPR to announce global cloud contract

Job creation, sun, sea and fibre connectivity are words we think about when we think of beautiful Cornwall.

We love the Westcountry so when Headforwards approached MGMPR Ltd to manage the announcement of its new cloud contract with a global telecoms giant we were delighted. We are delighted to assist businesses in the South West build on their profiles and brand awareness using our storytelling skills.

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November 10 Case Study

Emersons and MGMPR team up for PR therapy as £2million city investment rolls out

Our team at MGMPR Ltd know how to get people talking about brands and we know how to develop that conversation through storytelling.

Emerson’s supermarket in Northern Ireland is a 125-year-old household brand name which is currently investing £2million in the high street. We are delighted to tell the story of the investment which will bring shoppers back into the hub of the market square. Consumer PR matters. Tell Your Story!

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What our Clients say...

“Niddocks use MGMPR Ltd because of the team’s ability to spot a story, make that narrative relevant to a brand, and deliver to stringent deadlines. The team have certainly done that for us to date which resulted in lots of media coverage and we secured new clients as a result of the coverage. Eleanor and her team are media law trained professionals. We totally trust our reputation in their hands. We will certainly be using MGMPR Ltd again.”

Andrea and Rob Edlin – Niddocks