Ford introduces in-car camera technology which let’s say – is more than pretty cool!
By Stephen Grant – Motoring Journalist
Exiting blind junctions can be a nerve-wracking experience for drivers as they inch forward into traffic and strain to see and hear oncoming vehicles.
Ford is introducing a new camera technology that can see around corners, even when drivers cannot, to help avert accidents.
The innovative Front Split View Camera – available as an option on the new Ford Galaxy and S-MAX – displays a 180-degree view from the front of the car, using a video camera in the grille.
At a blind junction or exiting a driveway, the camera enables drivers to easily spot approaching vehicles, pedestrians or cyclists.
Ronny Hause, an engineer with Ford of Europe’s electronic driver assistance systems division, said: “It’s not just blind junctions that can be stressful, sometimes an overhanging tree, or bushes can be the problem. Simply driving off driveways can be a challenge. Much like a rear-view camera, Front Split View Camera is one of those technologies that people will soon find indispensable.”
The first-in-segment technology is activated at the push of a button. A 1-megapixel camera in the front grille enables drivers to see a real-time 180-degree view – both left and right – on the vehicle’s eight-inch colour touchscreen. Drivers can track road users that approach on either side and pass in front of the vehicle.
The camera, just 33mm wide, is kept clear by a specially designed retractable jet-washer that operates automatically when the windscreen wipers are activated.
Data recorded by the European Road Safety Observatory SafetyNet project indicates that around 19 per cent of drivers involved in accidents at junctions experienced obstructions to their view.
The UK Department of Transport said that in 2013, vision affected by external factors contributed to 11 per cent of all road accidents.
“From sunrise to sunset we tested the Front Split View Camera on all kinds of roads, congested urban streets and areas with a lot of cyclists and pedestrians,” Hause said.
“Tackling tunnels, narrow alleys and garages in all light conditions also meant we could ensure the technology worked well even when sunlight was shining directly into the camera.”
Keith Freeman, AA quality training manager in the UK, said pulling out on a blind junction was a tricky manoeuvre for new and experienced drivers alike.
“The best approach has traditionally been to simply lean forward to get the best view whilst creeping forwards with the windows wound down to listen for approaching vehicles, but cyclists are a particular risk as they can’t be heard,” said Freeman, who also trains young drivers as part of the Ford Driving Skills For Life programme.
“This technology will certainly make emerging from anywhere with a restricted view so much safer and the experience less nerve-wracking for those behind the wheel.”
NOTES TO EDITOR:
MGMPR Ltd is a multi-media PR agency which uses brand journalism as a powerful communication tool. We are a team of media law trained professionals who have the storytelling skills to deliver your company’s key messages across multiple publishing platforms. By ‘Telling Your Story’ we are building on your success. If you would like us to review cars and latest technologies call us on 028 3756 9569 or 07709805379 or email our director Eleanor McGillie on email@example.com | Brand Journalism Experts | Brand Journalism UK | Brand Journalism Northern Ireland | PR Northern Ireland | Public Relations Northern Ireland