MGMPR Ltd is a multi-media PR agency which uses Brand Journalism as a powerful communication tool. We combine our storytelling skills with your experts, brands and experiences to deliver key messages and build reputations.
We are a team of media law trained journalists and editors who create content which you can use across all of your publishing platforms.
MGMPR was set up by me, Eleanor McGillie, in August 2012. I have worked in the media and public relations industry for 20 years as a journalist, news editor and editor working in print, broadcast and digital media.
I started out working in Northern Ireland in the Tyrone Times and spent my weekends compiling news for radio stations and then reading the live bulletins, on the hour, every hour.
But, I got bored and wanted to work in a more pressured environment so I moved to England in 2004 to work on the Herald Express as a senior journalist. This was a fantastic start to working in a daily newspaper environment. But it was a local daily covering south Devon, and, as much as I loved it, and the people, I then was promoted in-house to become the Assistant News Editor of the Western Morning News – a fantastic daily newspaper which covers Devon, Cornwall, South Somerset and west Dorset. A year later I became Deputy News Editor and 11 months after that I became News Editor of the Western Daily Press – again, a daily newspaper which covered from Swindon right down the whole South West of England.
There was always a commercial element of my job by working on major campaigns and key specialisms for me were agriculture, renewable energy, tourism, rural issues, food and drink, aviation, horse racing, housing, politics, coast and countryside issues and more. I absolutely loved every minute.
So, you can image the amount of ‘press releases’ I have received in my time. Many of these were used and many were spiked because they weren’t stories – they were just corporate bumph from PR agencies which simply didn’t meet the mark.
So, I saw a gap in the market and decided that I should move back to Northern Ireland and combine brands and journalism and work for myself.
That’s basically it.
So, when you engage with MGMPR you open your doors to highly qualified multi-media journalists, editors, PR consultants, SEO copywriters, photographers, videographers, graphic designers, web developers, performance strategists, social media managers and media trainers.
We don’t charge the earth, we don’t demand retainers (you can pay us one if you want) but we believe in working hard for our money. So if you fancy a breathe of fresh air with your communications give me a call. I’d love to hear from you. We pretty much take care of everything on your behalf.
Brand journalism is the way forward. It’s big in America, making waves in the UK and here in Northern Ireland, well, we are well established now since 2012. And the people that have worked with us since 2012 have reaped the rewards – many of whom are still working with us today.
My mobile is 07709805379 or ring the office on 028 3756 9569. I look forward to saying hello.