April 21 In the Press

Mac Ivors Cider Co ciders are now in Marks & Spencer Stores in Northern Ireland

Mac Ivors Cider Co’s great tasting ciders now in Marks & Spencer stores

By Eleanor McGillie

INTERNATIONAL gold medal award winner Mac Ivors Cider Co is announcing that its three ciders are now being stocked in 17 Marks & Spencer stores across Northern Ireland.

Mac Ivor Cider Co’s Traditional Dry Cider, Medium Cider and Plum & Ginger are now listed so cider drinkers can enjoy a great tasting craft experience from their local M&S store.

M&S consumers can now take their food and drink adventure one step further as they will be able to buy ciders made with fruit nurtured in the heart of County Armagh – Ireland’s apple capital.

Making the announcement, Greg MacNeice, a fifth generation apple grower, said: “We work very hard to produce great tasting ciders which capture the flavour and aroma of the juicy apples we grow. It’s an honour for our range of ciders to be chosen by Marks & Spencer and we are delighted to be part of their food and drink story.

“Our Traditional Dry Cider is an elegant blend of over 10 different apple varieties inspired by the aromatic ciders of Northern France. Our crisp Armagh Bramley apples balance the fragrant flavours of traditional dessert apples and bittersweet cider apples for a deep, dry cider taste.

“Our light, fresh and fruity Medium Cider is a lively blend. With the focus on the modern dessert apple varieties this cider delivers a mouth watering and easy drinking refreshment while staying true to our belief that cider should taste of real apples.

“Our luscious Plum and Ginger is a subtle blend of our Medium Cider with plum and ginger juice. The plum provides a rounded, fruity flavour while the ginger adds a subtle amount of heat to the finish. The cider is rosé in colour with delicate bubbles which make it a perfect spring-summer tipple.”

Greg added: “Chefs up and down the country enjoy cooking with our cider, consumers love the taste of the orchards and no matter what time of the year, our ciders pair very well with the delicious range of food in M&S.

“Food and Drink in Northern Ireland is booming and everyone is embarking on food and drink adventures be that on food and drink trails and tours or cooking in our own kitchens. The story of our orchards is one which consumers want to hear all of the time so people feel part of the harvest. We are delighted M&S customers can enjoy this harvest adventure at their convenience.

Michael Wallis, beer buyer for M&S, said: “Our mission is to become not only the best craft beer retailer on the high street but to also offer more innovative local beers from smaller breweries with the convenience of buying them from your local M&S store.”

Mac Ivors Cider Co has recently been awarded three gold medals in the International Brewing and Cider Awards 2017 and will find out on April 26 at London’s Guildhall if it will be the overall Cider Champion.

Last year, the cider producers picked up a silver in Blas na hÉireann for Traditional Dry and Plum and Ginger. They were voted best Artisan producer in Armagh, joint best in Ulster and joint best in Ireland. They also picked up a Great Taste Awards for Traditional Dry and Medium ciders and got a silver medal at the Irish Quality Food and Drink Awards.

Mac Ivors Cider Co’s ciders will be available in the following M&S stores in Northern Ireland. RRP is £2.50 for Traditional Dry Cider, Medium Cider and Plum and Ginger Cider and on special offer at M&S of four for the price of three.

  • Abbey Centre, Belfast
  • Armagh
  • Ballymena
  • Bangor
  • Belfast City Centre
  • Boucher Road, Belfast
  • Bow St Mall, Lisburn
  • Cookstown
  • Enniskillen
  • Cresent Link Derry-Londonderry
  • Foyleside Shopping Centre, Derry-Londonderry
  • Lisburn Road, Belfast
  • Sprucefield
  • Newry
  • Newtownbreda
  • Omagh
  • Upper Newtownards Road, Belfast

ENDS

  • For over 150 years the MacNeice family has been growing and nurturing apples in their orchards in County Armagh. With over 100 acres of wonderful apple trees this is no easy task. But cider maker Greg MacNeice learned from the best – his dad Sammy, who, like his father before him, has kept this family tradition alive. Greg is now the 5th generation apple grower. Mac Ivors Cider Co is based in the orchards at Ardress where Mac Ivors Traditional Dry, Medium and Plum and Ginger ciders are produced.
  • For media interviews please contact Eleanor at MGMPR LTD on 07709805379 | Food and Drink PR | Brand Journalism Northern Ireland | Brand Journalism UK | Brand Journalism Experts | PR Northern Ireland | Public Relations Northern Ireland | Telling Your Story

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