Sector: Brand Journalism

November 20 Brand Journalism In the Press

Anna Kelly, Malachi Cush, Aine McNulty, Lynette Fay, Ronan McHugh and Gina Chroma at the launch of An Evening of Celebration. Picture by Richard Trainor

From international stages to performing on home turf – stars come out in force

Pupils past and present and friends of St Patrick’s Academy Dungannon are being in for a fantastic night of entertainment at An Evening of Celebration which will take place on February 3 in the Armagh City Hotel. Tables for the gala night are now being sold so get your friends together and get booking.

This is a ticketed only event so in order to secure a table please make contact with the organising team by emailing theacademygala@gmail.com. Then, you just need to get pampered for a great night out.

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October 12 The Richhill Apple Fayre

Popular fayre returns with apples, scarecrows and Jenny Bristow

We all love Hallowe’en and what has been making it extra special over the last few years is the much anticipated Richhill Apple Harvest Fayre which celebrates the end of the harvest.

The Apple Harvest Fayre is back for a fourth year with a celebration of County Armagh’s home grown produce which will include food demonstrations with Jenny Bristow. With food and drink stalls, live cooking demonstrations and lots of entertainment, Richhill will be the place to be on October 28.

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October 10 In the Press

Fifth generation apple grower Greg MacNeice of Mac Ivors Cider Co with journalist Eleanor McGillie with Polish apple pickers in MacNeice's orchards in Co Armagh. MGMPR_01

Apple picking in County Armagh – a county bursting with crates of the crop

Journalist Eleanor McGillie travels to Armagh’s famous orchards to learn the art of apple picking under the watchful eye of a fifth generation apple grower.

Greg MacNeice, of Mac Ivors Cider Co, takes Eleanor under his wing for the day to teach her the art of his craft. This feature was published in Saturday, October 7’s Belfast Telegraph. We hope you enjoy the read as it was such a fantastic experience to get onto this land which is cared for and nurtured by the MacNeice family.

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October 5 Brand Journalism In the Press

Anna Kelly, Malachi Cush, Aine McNulty, Lynette Fay, Ronan McHugh and Gina Chroma at the launch of An Evening of Celebration. Picture by Richard Trainor

‘An Evening of Celebration’ for St Patrick’s Academy Dungannon

St Patrick’s Academy in Dungannon is to open its new £27 million school early next year and to celebrate it is hosting an Evening of Celebration.

The evening, which will be hosted by past pupils Lynette Fay and Malachi Cush, will be a celebration of ‘achieving excellence together’ while fundraising to future proof the new school by maintaining standards and heritage. This is a ticketed event so get in early if you want to be a part of this special occasion.

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September 6 Brand Journalism In the Press

Mac Ivors Traditional Dry Cider and Medium Cider win prestigious Fine Farm Food Awards announced on Countryfile Live at Blenheim Palace. Picture by James Dobson

Mac Ivors Cider Co celebrates winning Fine Farm Food Award

One of Ireland’s leading Irish craft cider producers has won a National Trust Fine Farm Food Award for its Traditional Dry Cider and Medium Cider.

The award was announced on BBC’s Countryfile Live event at Blenheim Palace. The awards celebrate the very best produce from the Trust’s 1,500 tenant farmers and estates. Producers participating look after more than 500,000 acres of grazed pasture, orchards and arable farmland across the UK. Have a read here;

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August 31 In the Press

INTO says no to budget cuts

Bleak start back to school as the INTO says no to budget cuts

Schools across Northern Ireland have been finding out that their budgets have been cut – another insult to education according to the INTO.

Ireland’s largest teachers’ union says news of further cuts to school budgets will mean children will be denied access to services, class sizes will increase and special needs provision will shrink. Gerry Murphy outlines the INTO’s take on the news which will create many challenges for principals and pupils across the region.

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August 17 Brand Journalism

Oyster farmer Patrice Bonnargent.

Meet the oyster farmer who is taking the taste of our shores back in-land

Oyster farmer Patrice Bonnargent is working hard in Killough, Co Down, to bring the best oysters to the UPU Plough Festival which takes place from August 24-26 where you could win £1,000 in a competition.

We speak to Patrice about oyster farming ahead of the festival which is taking place at The Plough Inn to raise money for next year’s Hillsborough International Oyster Festival which had to be cancelled this year due to a change in funding arrangements and rising costs.

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August 1 Brand Journalism

MGMPR - a brand journalism approach to PR in Northern Ireland

Five years of using brand journalism in Northern Ireland

Eleanor McGillie saw a gap in the market and she decided to fill it by introducing a brand journalism approach to public relations in Northern Ireland by setting up MGMPR.

This message engaging concept is being embraced by companies and organisations who recognise the power of relevant and meaningful storytelling. Celebrating five years in business today we look back at the last five years and see how brand journalism has been embraced by Northern Ireland companies. Have a read:

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April 21 In the Press

Mac Ivors Cider Co ciders are now in Marks & Spencer Stores in Northern Ireland

Mac Ivors Cider Co’s great tasting ciders now in Marks & Spencer stores

Huge congratulations to Mac Ivors Cider Co on the announcement that their great tasting ciders are now available in Marks & Spencer stores in Northern Ireland.

Traditional Dry Cider, Medium Cider and Plum and Ginger Cider are available so people can enjoy a food and drink adventure. Marks & Spencer’s mission is to become the best craft beer retailer on the high street while offer local beers from smaller breweries with the convenience of buying them from a local M&S store.

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April 5 Newsfeed

The Dirty Onion Boilermaker Club boards.

The Dirty Onion reveals Boilermaker twist by pairing whiskey with Mac Ivors Cider

IF you love the food and drink tours going on around Belfast you’ll love popping into The Dirty Onion to sample the new Boilermaker menu.

The latest twist of its Boilermaker menu combines the taste of Armagh’s famous orchards to a centuries old concept which originated in America. Tim has paired a Teeling small batch Whiskey with Mac Ivors Cider Co’s Traditional Dry cider. The menu is going down a treat with tourists and locals.

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February 27 In the Press

Left to Right: Fergus Mackey of North West 200, Sara O' Neill Éadach, Eleanor McGillie Director Live It Experience It, Mervyn Whyte MBE North West 200 ‘Live It Experience It’ is a cluster of tourism businesses working together to promote Northern Ireland through water, air and land based activities, food and drink and great places to stay.

NW200 announce partnership with Live It Experience It ahead of 2017 road race

Live It Experience It is a group of very cool tourism businesses working together to promote Northern Ireland to our visitors.

The organisation launched with an announcement in The Arcadia in Portrush that it is to be a tourism partner with the Vauxhall International North West 200 for 2017. The race last year attracted 100,000 spectators. This year organisers want to tell those spectators what there is to do, where they can stay and tell stories of our fantastic food and drink.

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January 27 In the Press

The Emerson's Foundation, through the NISA MADL Fund, hands over a cheque for £1,000 to the Air Ambulance for Northern Ireland Fund.

Emerson’s Foundation hands over £1,000 donation for Air Ambulance NI

The Emerson’s Foundation in Armagh aims to help transform local communities by giving to charitable causes through its MADL Fund.

Here, members of the Foundation’s committee hand over a cheque for £1,000 and a canvas picture to the family of Lesley Ann McCarragher who died last year after being struck by a car. This donation of £1,000, from our NISA MADL Fund, will hopefully go some way in helping the McCarragher family with their fundraising targets.

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December 22 In the Press

Seamus Hanna, chairman of the INTO Northern Office, says INTO teachers will strike in the New Year. IMG_0454

INTO teachers will be striking in the New Year as results of ballot are announced

INTO teachers in Northern Ireland have overwhemlingly voted in favour of strike action in the New Year according to ballot results which have been published this afternoon.

Today’s ballot reveals that strike action is supported by 78 per cent of INTO members with 94.97 voting in favour of action short of strike. The ballot turnout was 40 per cent which demonstrates the strength of feeling on this issue across the membership. Here’s the full story issues on behalf of the INTO:

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November 23 In the Press

Economy Minister Simon Hamilton has announced ten businesses, two of which are new investors are to create 100 new jobs in the North West an investment of over £5.6million in the local economy. Speaking at Invest Northern Ireland’s Timber Quay offices the Minister said: “This multi million investment by indigenous businesses and UK investors is positive news for Londonderry. The 100 new jobs being created span a range of roles and industries including software development, engineering, marketing and finance, and once in place will contribute over £2.5million in additional salaries to the local economy.” Pictured with the Minister are Des Gartland, Invest NI North West Regional Manager, Conleth Doherty from Factory Automation Systems Technologies Ltd and John Deery from Mechanical Installations & Maintenance both of who announced they would be recruiting as part of their investment plans. Photo by Simon Graham/Harrison Photography

FAST Technologies announce 17 new jobs and £1.1million investment for the North West

FAST Technologies is an innovative solutions focused company providing collaborative robotics, automation and software solutions for SMEs and large bluechip companies.

The company employs 30 people and exports products across the UK, the Republic of Ireland, Asia, Scandinavia and the US. Today, FAST Technologies announced a £1.1million investment for the North West with the creation of 17 new highly skilled jobs. Congratulations to FAST Technologies on this announcement. Here’s the story:

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November 23 In the Press

Students at Markethill High School support Putting Pupils First Campaign

Principal says Sixth Form must be ‘an unstoppable force’ in Putting Pupils First Campaign

Markethill High School’s principal, James Maxwell, says the Putting Pupils First campaign continues its push for Sixth Form.

Mr Maxwell was speaking directly to parents, pupils, teachers, DUP MLA Emma-Little Pengelly and the media when he described the status quo in relation to post-16 provision for pupils from the Protestant Controlled community as ‘a disgrace, unequal and unfair’ and said it was time the status quo was ‘condemned to the dustbin of history’. Here’s the story:

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