Sector: Motor Industry

At MGMPR we love cars. We like to test drive, we like to go off road driving and we like to write about our experiences. And that’s just the fun aspect. On a serious note, the motoring industry contributes massively to our economy. We are here to help dealers build on their success by employing a series of storytelling techniques across multiple publishing platforms which will put you firmly in the driving seat.

September 13 Brand Journalism In the Press

jlrtechfestrecycledsurfboardrgb1080917.jpg waste to wave project with SkunkWorks Surf Co

SkunkWorks Surf Co work with Jaguar Land Rover to launch surfboard

SkunkWorks Surf Co which manufactures 100 per cent recyclable surfboards have taken their work to a whole new level by working with Jaguar Land Rover in its ‘Waste To Wave’ project.

They are working with Jaguar Land Rover to recycle plastic foam from early vehicle design models to give them a second life in the form of surfboards. Lucy Campbell was invited to get behind the wheel of a Discovery Sport before putting the concept through its paces at Whiterocks Beach, Northern Ireland.

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April 11 Brand Journalism

MGMPR Ltd will help you write submissions for business awards in Northern Ireland

Submissions, submissions and more submissions as awards season is upon us!

There are so many people in Northern Ireland doing fantastic things and our hats go off to anyone who owns their own business – it’s hard work and we know it only too well.

Now is your chance to celebrate your achievements by entering awards because behind every good business there are great people. Entering awards presents many opportunities and we have seen this at first hand with our clients. Don’t be afraid to ask for help.

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June 30 In the Press

Final call for Northern Ireland’s 20 Most Inspiring Women 2016 nominations

MGMPR Ltd, a multi-media PR agency which uses brand journalism as a powerful communication tool, is the sponsor of Northern Ireland’s Top 20 Most Inspiring Women feature.

The deadline to receive nominations is July 22 so if you haven’t voted yet please do before the deadline. This feature is an opportunity to celebrate women who are doing great things in the world of business and who are deemed inspirational by their colleagues, customers and peers.

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February 25 Newsfeed The MGMPR Blogger

Brand journalism

It’s awards season. Here are EIGHT reasons why your business should enter awards!

It’s that time of year when businesses are gearing up to compete among the best of the best as annual awards are opening up for entries.

Our team at MGMPR write submissions on behalf of companies who, year on year, reap the rewards of competing among the best. Here are EIGHT reasons why you should enter awards if you have an established business. Don’t miss out on opportunities to profile your business. Click here for the full blog:

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November 23 The MGMPR Motor Review

The Range Rover hybrid performance on a par with that of the mighty SDV8

The hybrid Range Rover is expensive to buy but there will be more than enough wealthy fans who will not have an issue with price, says our motoring journalist, Stephen Grant.

Hybrid models are a bit of a ‘must-have’ for manufacturers at the moment and it is incredible that Land Rover has brought this to Range Rover without compromising its legendary reputation for off-road ability combined with limousine refinement. Read The MGMPR Motor Review here and see what you think!

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November 23 In the Press

Canapes and cocktails at Uluru before corporate screening of 007 Spectre

Uluru Bar & Grill is a perfect location for corporate functions. It’s ideal location in Armagh’s historic city centre means businesses wishing to host a corporate event at the Marketplace Theatre, or the Omniplex Cinema, can enjoy the funky interior of Uluru.

Donnelly Land Rover, based in Dungannon, recently hosted an evening of canapés and cocktails for customers before hosting a private screening for customers of the 007 blockbuster, Spectre.

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November 19 The MGMPR Motor Review

Land Rover builds one-of-a-kind Defender to mark two million milestone

Seven decades of the production of the Land Rover Defender is something to celebrate and there’s no better way than to put out a special edition to mark the momentous occasion.

In December, collectors and Defender fans will be given the opportunity to own this unique piece of Land Rover’s history when it is auctioned by globally renowned auction house, Bonhams. If you look at this picture alone – you will see why we are getting extremely excited about this.

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August 1 The MGMPR Blogger

Brand journalism

No cake as we are on a health kick but here’s to three years in business!

MGMPR Ltd is a multi-media PR agency which uses Brand Journalism as a powerful communication tool.

Today we celebrate being three years old! For three years we have delivered consistently for our clients, we are honoured to represent the companies and organisations we work with and we are proud to continually demonstrating the power of brand journalism as part of business strategies for our clients and indeed for ourselves. Have a read;

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July 1 The MGMPR Motor Review

Experience the thrill of the new Lexus RC F through virtual reality racing

At the motor show in Geneva earlier this year, Lexus launched the RC F experience so enthusiasts could put themselves in a virtual race experience.

The company, which is well known for wanting to push its boundaries, wants to give customers an amazing virtual reality experience which can be enjoyed and shared by anyone so they combine realism, multi-platform availability and YouTube 360-degree video streaming. The result is as close as you can get to racing. Check this out.

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July 1 The MGMPR Motor Review

The Toyota Aygo x-pression 1.0-litre five door manual has class, style and is fun

The MGMPR Motor Review hears what David Terai, chief engineer, of the Toyota Aygo, says about this fantastic small car.

“There seems to be an implicit agreement among vehicle planners, stylists and engineers that drivers of small cars don’t spend much time behind the wheel anyway, so they won’t mind having to compromise. I can’t believe this is true. I am convinced these drivers, just like any other, want a car they can be proud of, and I took it as my task to create just such a car.”

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June 22 The MGMPR Motor Review

Here’s one for you! When is a Citroen not a Citroen? When it’s a DS

The DS3 was voted the What Car? magazine as being the best small car in 2014. It’s customer satisfaction score and overall industry average were high.

But just what is the stylish yet affordable motor like when it’s out on the open road. Steve Grant takes a close look at the spec, manoeuvrability and the key features which is making this car very attractive to the 320,000 householders worldwide since it was launched in 2010. Fancy a sneaky peak – here’s why the DS3 is so desirable.

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June 5 The MGMPR Motor Review

Ford introduces in-car camera technology which let’s say – is more than pretty cool!

Trying to see round a corner is impossible – well, it was impossible. Ford have now introduced a new technology which enables drivers to see round corners.

The first-in-segment technology is activated simply with the push of a button. A 1-megapixel camera in the front grille enables drivers to see a real-time 180-degree view – left and right – on the vehicle’s eight-inch colour touchscreen. Drivers can track road users approaching on either side and pass in front of the vehicle. Pretty cool right?

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April 20 In the Press

NI races for pink again as 150 elite cyclists prepare for the Tour of Ulster

The countdown is on as 150 elite cyclists prepare to travel to Northern Ireland to take part in this year’s Tour of Ulster.

The race around Ulster’s roads, from Belfast to Newry, through Armagh and finishing in Cookstown, is Ireland’s longest established road race. The organisers are encouraging people to come out and line the roads to cheer on the cycling elite from Australia, Holland, Belgium, France, England, Scotland, Northern Ireland and the Republic of Ireland.

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November 5 Newsfeed

John Mulholland Motors takes control of energy by lighting showrooms with solar system

A well known Northern Ireland based car dealer has made the switch to solar on his showrooms and his home in a move he describes as a ‘no brainer’.

John Mulholland, of John Mulholland Motors, said his electricity bills were becoming horrendous so he decided to take control back and take charge of what he was spending. John contacted AmberGreen Energy who installed the system.

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