Sector: Public Relations

Since August 2012 MGMPR Ltd has celebrated success by using a brand journalism approach to public relations for our clients. We are a team of media law trained professionals who have worked in print and digital media for years. We use our knowledge, skills and media law savvy journalistic expertise to generate sales leads, fuel PR and generate and manage campaigns. Our work engages our clients as well as their audiences. We work with honesty and integrity are adhere to our MGMPR Ltd Code of Conduct.

June 2 Brand Journalism In the Press

Cappa Dianthus - Cappa Stud where all stallions are fed with Bluegrass Horse Feeds. Copyright www.esphotography.co.uk

Bluegrass – powering sports horses, race horses and leisure horses for 20 years

When brands reach a milestone it’s important to mark that milestone as a celebration of what has been achieved and it allows allows teams to focus for the future.

Bluegrass Horse Feeds, one of Ireland’s leading horse feed manufacturers, is celebrating 20 years in business this year and what a year it has been so far. As part of the celebrations the team is giving away a tonne of Competition Mix in this week’s The Irish Field. Here’s the editorial we submitted as part of this anniversary giveaway.

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May 21 Brand Journalism In the Press

Ricky Martin, left, and his brother Chris Martin, right - JJ-5416

Over 400 investors raising over £500,000 – Skunkworks rides the wave for growth

TWO brothers who are manufacturing what are believed to be the most robust and eco friendly surfboards in the world have raised over £500,000 from investors from across the globe in the next stage in the Skunkworks Surf Co journey.

The Crowdcube campaign, which was launched by the Coleraine based manufacturer, has now officially closed with 426 investors joining the Skunkworks Surfboard Co team and raising a total of £504,890. Click to share:

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April 19 Brand Journalism In the Press

James Barclay, left, Simon Funge, centre, with chairman of Worldwide Financial Planning Peter McGahan, right. wwfp47

Worldwide Financial Planning Appoints New Managing Director

WORLDWIDE Financial Planning has appointed a new Managing Director and new Compliance and Head of Risk in a drive to take the firm to the next step in becoming a market leader in independent financial advice.

The firm of independent financial advisers, which has offices in Truro, Southampton and Northern Ireland, will be headed by Simon Funge, previous Head of Financial Planning at Wesleyan where he managed a team of 300 specialist financial advisers. READ MORE:

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April 11 Brand Journalism In the Press

Sunjay working at the Skunkworks Surf Co factory in Colerains. The company are embarking on a Crowdcube campaign.

Skunkworks set waste free targets and launch Crowdcube campaign

Two brothers who are manufacturing ‘next generation’ surfboards have announced their plans to become waste free by 2020 and are inviting people all over the world to join them on their journey to the next stage through a Crowdcube campaign.

Ricky and Chris Martin say it is their mission to become waste free by 2020. To get involved in the Skunkworks journey by investing in eco friendly surfboards, which are revolutionising the surf industry, click crowdcube.com/skunkworks

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April 6 Brand Journalism In the Press

Ricky Martin of the Skunkworks Surf Co, left with Darren McDowell of Harbison Mullholland, centre, and Chris Martin, right

Siblings and surfboards – Skunkworks brothers to speak at Family Business Forum

THERE are lots of projects happening at Skunkworks Surf Co right now but Ricky and Chris Martin will be taking time out of the factory to join a panel of business people to speak at the next NI Family Business Forum.

On April 24, the two surfing brothers who are revolutionising the surfboard industry, will speak to an audience at ‘Meet The Family – The Chairmen of the Board’ at the Europa Hotel. Next week however, these guys are announcing something pretty spectacular.

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January 16 Brand Journalism In the Press

Bluegrass Horse Feeds present at Ireland’s ITBA Expo 2018 at Goffs

Bluegrass Horse Feeds, an innovative horse feed company which produces quality and innovative horse feeds, will be exhibiting at the Irish Thoroughbred Breeders’ Association (ITBA) Expo on January 27.

The 2018 Expo, which takes place at Goff’s Sales Complex, is the only event of its kind in Ireland and will feature a number of exhibitors and key presenters. The two-day event gives suppliers, service providers and companies an opportunity to showcase their products and services.

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November 20 Brand Journalism In the Press

Anna Kelly, Malachi Cush, Aine McNulty, Lynette Fay, Ronan McHugh and Gina Chroma at the launch of An Evening of Celebration. Picture by Richard Trainor

From international stages to performing on home turf – stars come out in force

Pupils past and present and friends of St Patrick’s Academy Dungannon are being in for a fantastic night of entertainment at An Evening of Celebration which will take place on February 3 in the Armagh City Hotel. Tables for the gala night are now being sold so get your friends together and get booking.

This is a ticketed only event so in order to secure a table please make contact with the organising team by emailing theacademygala@gmail.com. Then, you just need to get pampered for a great night out.

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October 12 The Richhill Apple Fayre

Popular fayre returns with apples, scarecrows and Jenny Bristow

We all love Hallowe’en and what has been making it extra special over the last few years is the much anticipated Richhill Apple Harvest Fayre which celebrates the end of the harvest.

The Apple Harvest Fayre is back for a fourth year with a celebration of County Armagh’s home grown produce which will include food demonstrations with Jenny Bristow. With food and drink stalls, live cooking demonstrations and lots of entertainment, Richhill will be the place to be on October 28.

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October 10 In the Press

Fifth generation apple grower Greg MacNeice of Mac Ivors Cider Co with journalist Eleanor McGillie with Polish apple pickers in MacNeice's orchards in Co Armagh. MGMPR_01

Apple picking in County Armagh – a county bursting with crates of the crop

Journalist Eleanor McGillie travels to Armagh’s famous orchards to learn the art of apple picking under the watchful eye of a fifth generation apple grower.

Greg MacNeice, of Mac Ivors Cider Co, takes Eleanor under his wing for the day to teach her the art of his craft. This feature was published in Saturday, October 7’s Belfast Telegraph. We hope you enjoy the read as it was such a fantastic experience to get onto this land which is cared for and nurtured by the MacNeice family.

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October 5 Brand Journalism In the Press

Anna Kelly, Malachi Cush, Aine McNulty, Lynette Fay, Ronan McHugh and Gina Chroma at the launch of An Evening of Celebration. Picture by Richard Trainor

‘An Evening of Celebration’ for St Patrick’s Academy Dungannon

St Patrick’s Academy in Dungannon is to open its new £27 million school early next year and to celebrate it is hosting an Evening of Celebration.

The evening, which will be hosted by past pupils Lynette Fay and Malachi Cush, will be a celebration of ‘achieving excellence together’ while fundraising to future proof the new school by maintaining standards and heritage. This is a ticketed event so get in early if you want to be a part of this special occasion.

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September 13 Brand Journalism In the Press

jlrtechfestrecycledsurfboardrgb1080917.jpg waste to wave project with SkunkWorks Surf Co

SkunkWorks Surf Co work with Jaguar Land Rover to launch surfboard

SkunkWorks Surf Co which manufactures 100 per cent recyclable surfboards have taken their work to a whole new level by working with Jaguar Land Rover in its ‘Waste To Wave’ project.

They are working with Jaguar Land Rover to recycle plastic foam from early vehicle design models to give them a second life in the form of surfboards. Lucy Campbell was invited to get behind the wheel of a Discovery Sport before putting the concept through its paces at Whiterocks Beach, Northern Ireland.

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September 6 Brand Journalism In the Press

Mac Ivors Traditional Dry Cider and Medium Cider win prestigious Fine Farm Food Awards announced on Countryfile Live at Blenheim Palace. Picture by James Dobson

Mac Ivors Cider Co celebrates winning Fine Farm Food Award

One of Ireland’s leading Irish craft cider producers has won a National Trust Fine Farm Food Award for its Traditional Dry Cider and Medium Cider.

The award was announced on BBC’s Countryfile Live event at Blenheim Palace. The awards celebrate the very best produce from the Trust’s 1,500 tenant farmers and estates. Producers participating look after more than 500,000 acres of grazed pasture, orchards and arable farmland across the UK. Have a read here;

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August 31 In the Press

INTO says no to budget cuts

Bleak start back to school as the INTO says no to budget cuts

Schools across Northern Ireland have been finding out that their budgets have been cut – another insult to education according to the INTO.

Ireland’s largest teachers’ union says news of further cuts to school budgets will mean children will be denied access to services, class sizes will increase and special needs provision will shrink. Gerry Murphy outlines the INTO’s take on the news which will create many challenges for principals and pupils across the region.

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August 17 Brand Journalism

Oyster farmer Patrice Bonnargent.

Meet the oyster farmer who is taking the taste of our shores back in-land

Oyster farmer Patrice Bonnargent is working hard in Killough, Co Down, to bring the best oysters to the UPU Plough Festival which takes place from August 24-26 where you could win £1,000 in a competition.

We speak to Patrice about oyster farming ahead of the festival which is taking place at The Plough Inn to raise money for next year’s Hillsborough International Oyster Festival which had to be cancelled this year due to a change in funding arrangements and rising costs.

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August 1 Brand Journalism

MGMPR - a brand journalism approach to PR in Northern Ireland

Five years of using brand journalism in Northern Ireland

Eleanor McGillie saw a gap in the market and she decided to fill it by introducing a brand journalism approach to public relations in Northern Ireland by setting up MGMPR.

This message engaging concept is being embraced by companies and organisations who recognise the power of relevant and meaningful storytelling. Celebrating five years in business today we look back at the last five years and see how brand journalism has been embraced by Northern Ireland companies. Have a read:

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