January 16 Brand Journalism In the Press PR Northern Ireland

Bluegrass Horse Feeds present at Ireland’s ITBA Expo 2018 at Goffs

Bluegrass Horse Feeds, an innovative horse feed company which produces quality and innovative horse feeds, will be exhibiting at the Irish Thoroughbred Breeders’ Association (ITBA) Expo on January 27.

The 2018 Expo, which takes place at Goff’s Sales Complex, is the only event of its kind in Ireland and will feature a number of exhibitors and key presenters. The two-day event gives suppliers, service providers and companies an opportunity to showcase their products and services.

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November 20 Brand Journalism In the Press PR Northern Ireland

Anna Kelly, Malachi Cush, Aine McNulty, Lynette Fay, Ronan McHugh and Gina Chroma at the launch of An Evening of Celebration. Picture by Richard Trainor

From international stages to performing on home turf – stars come out in force

Pupils past and present and friends of St Patrick’s Academy Dungannon are being in for a fantastic night of entertainment at An Evening of Celebration which will take place on February 3 in the Armagh City Hotel. Tables for the gala night are now being sold so get your friends together and get booking.

This is a ticketed only event so in order to secure a table please make contact with the organising team by emailing theacademygala@gmail.com. Then, you just need to get pampered for a great night out.

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October 12 Brand Journalism PR Northern Ireland The Richhill Apple Fayre

Popular fayre returns with apples, scarecrows and Jenny Bristow

We all love Hallowe’en and what has been making it extra special over the last few years is the much anticipated Richhill Apple Harvest Fayre which celebrates the end of the harvest.

The Apple Harvest Fayre is back for a fourth year with a celebration of County Armagh’s home grown produce which will include food demonstrations with Jenny Bristow. With food and drink stalls, live cooking demonstrations and lots of entertainment, Richhill will be the place to be on October 28.

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October 10 Brand Journalism In the Press PR Northern Ireland

Fifth generation apple grower Greg MacNeice of Mac Ivors Cider Co with journalist Eleanor McGillie with Polish apple pickers in MacNeice's orchards in Co Armagh. MGMPR_01

Apple picking in County Armagh – a county bursting with crates of the crop

Journalist Eleanor McGillie travels to Armagh’s famous orchards to learn the art of apple picking under the watchful eye of a fifth generation apple grower.

Greg MacNeice, of Mac Ivors Cider Co, takes Eleanor under his wing for the day to teach her the art of his craft. This feature was published in Saturday, October 7’s Belfast Telegraph. We hope you enjoy the read as it was such a fantastic experience to get onto this land which is cared for and nurtured by the MacNeice family.

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October 5 Brand Journalism In the Press PR Northern Ireland

Anna Kelly, Malachi Cush, Aine McNulty, Lynette Fay, Ronan McHugh and Gina Chroma at the launch of An Evening of Celebration. Picture by Richard Trainor

‘An Evening of Celebration’ for St Patrick’s Academy Dungannon

St Patrick’s Academy in Dungannon is to open its new £27 million school early next year and to celebrate it is hosting an Evening of Celebration.

The evening, which will be hosted by past pupils Lynette Fay and Malachi Cush, will be a celebration of ‘achieving excellence together’ while fundraising to future proof the new school by maintaining standards and heritage. This is a ticketed event so get in early if you want to be a part of this special occasion.

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September 13 Brand Journalism In the Press PR Northern Ireland

jlrtechfestrecycledsurfboardrgb1080917.jpg waste to wave project with SkunkWorks Surf Co

SkunkWorks Surf Co work with Jaguar Land Rover to launch surfboard

SkunkWorks Surf Co which manufactures 100 per cent recyclable surfboards have taken their work to a whole new level by working with Jaguar Land Rover in its ‘Waste To Wave’ project.

They are working with Jaguar Land Rover to recycle plastic foam from early vehicle design models to give them a second life in the form of surfboards. Lucy Campbell was invited to get behind the wheel of a Discovery Sport before putting the concept through its paces at Whiterocks Beach, Northern Ireland.

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September 6 Brand Journalism In the Press PR Northern Ireland

Mac Ivors Traditional Dry Cider and Medium Cider win prestigious Fine Farm Food Awards announced on Countryfile Live at Blenheim Palace. Picture by James Dobson

Mac Ivors Cider Co celebrates winning Fine Farm Food Award

One of Ireland’s leading Irish craft cider producers has won a National Trust Fine Farm Food Award for its Traditional Dry Cider and Medium Cider.

The award was announced on BBC’s Countryfile Live event at Blenheim Palace. The awards celebrate the very best produce from the Trust’s 1,500 tenant farmers and estates. Producers participating look after more than 500,000 acres of grazed pasture, orchards and arable farmland across the UK. Have a read here;

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August 31 Brand Journalism In the Press PR Northern Ireland

INTO says no to budget cuts

Bleak start back to school as the INTO says no to budget cuts

Schools across Northern Ireland have been finding out that their budgets have been cut – another insult to education according to the INTO.

Ireland’s largest teachers’ union says news of further cuts to school budgets will mean children will be denied access to services, class sizes will increase and special needs provision will shrink. Gerry Murphy outlines the INTO’s take on the news which will create many challenges for principals and pupils across the region.

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August 17 Brand Journalism In the Press PR Northern Ireland

Oyster farmer Patrice Bonnargent.

Meet the oyster farmer who is taking the taste of our shores back in-land

Oyster farmer Patrice Bonnargent is working hard in Killough, Co Down, to bring the best oysters to the UPU Plough Festival which takes place from August 24-26 where you could win £1,000 in a competition.

We speak to Patrice about oyster farming ahead of the festival which is taking place at The Plough Inn to raise money for next year’s Hillsborough International Oyster Festival which had to be cancelled this year due to a change in funding arrangements and rising costs.

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August 1 Brand Journalism PR Northern Ireland

MGMPR - a brand journalism approach to PR in Northern Ireland

Five years of using brand journalism in Northern Ireland

Eleanor McGillie saw a gap in the market and she decided to fill it by introducing a brand journalism approach to public relations in Northern Ireland by setting up MGMPR.

This message engaging concept is being embraced by companies and organisations who recognise the power of relevant and meaningful storytelling. Celebrating five years in business today we look back at the last five years and see how brand journalism has been embraced by Northern Ireland companies. Have a read:

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June 5 Brand Journalism In the Press PR Northern Ireland

Woodland Consultant Carolyn Trimble, owner of IndiWoods. DSC_3022

Woodland consultant hits milestone by planting her one millionth tree

Carolyn Trimble from County Armagh is the owner of IndiWoods – a woodland consultancy practice specialising in securing funding for farmers or landowners who wish to plant trees on their land.

The scheme brings environmental rewards, financial gain for landowners and health and wellbeing benefits for our overall community. The scheme empowers landowners to plant a minimum of five hectares of woodland with Carolyn specialising in native broadleaf woodlands.

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April 21 Brand Journalism In the Press PR Northern Ireland

Mac Ivors Cider Co ciders are now in Marks & Spencer Stores in Northern Ireland

Mac Ivors Cider Co’s great tasting ciders now in Marks & Spencer stores

Huge congratulations to Mac Ivors Cider Co on the announcement that their great tasting ciders are now available in Marks & Spencer stores in Northern Ireland.

Traditional Dry Cider, Medium Cider and Plum and Ginger Cider are available so people can enjoy a food and drink adventure. Marks & Spencer’s mission is to become the best craft beer retailer on the high street while offer local beers from smaller breweries with the convenience of buying them from a local M&S store.

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April 11 Brand Journalism PR Northern Ireland

MGMPR Ltd will help you write submissions for business awards in Northern Ireland

Submissions, submissions and more submissions as awards season is upon us!

There are so many people in Northern Ireland doing fantastic things and our hats go off to anyone who owns their own business – it’s hard work and we know it only too well.

Now is your chance to celebrate your achievements by entering awards because behind every good business there are great people. Entering awards presents many opportunities and we have seen this at first hand with our clients. Don’t be afraid to ask for help.

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March 14 Brand Journalism In the Press

Mac Ivors Cider Co Wins Champion Cider in 2015 - Greg MacNeice picked up the award and is hoping to have the same success in 2017. With Greg is Patrick Redman, BFBi national chairman.

Mac Ivors Cider scoops three gold medals in International Brewing and Cider Awards

Mac Ivors Cider Co has picked up three gold medals at the 2017 International Brewing and Cider Awards for Traditional Dry, Medium and Plum and Ginger cider – awards judged by professional cider makers.

Mac Ivors Cider Co along with three other Irish cider producers and brewers who got Gold, Silver and Bronze, will collect their medals at an awards luncheon to be held at London’s Guildhall on April 26, when the 10 overall Championship winners – nine beers and one cider – will be unveiled.

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August 26 Brand Journalism In the Press

Brand Journalism

The Brand Journalism Revolution: Why your company should think like the media

Smart companies and organisations, public and private sector, are rethinking how they communicate. They are joining the brand journalism revolution.

Eleanor McGillie introduced brand journalism to Northern Ireland in 2012. Since then, companies, large and small, are seeing the benefits of engaging more effectively with their audiences. In Business First magazine September’s edition, Eleanor explains why brand journalism is the smart way to communicate. Here’s the story:

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