September 13 Brand Journalism In the Press

jlrtechfestrecycledsurfboardrgb1080917.jpg waste to wave project with SkunkWorks Surf Co

SkunkWorks Surf Co work with Jaguar Land Rover to launch surfboard

SkunkWorks Surf Co which manufactures 100 per cent recyclable surfboards have taken their work to a whole new level by working with Jaguar Land Rover in its ‘Waste To Wave’ project.

They are working with Jaguar Land Rover to recycle plastic foam from early vehicle design models to give them a second life in the form of surfboards. Lucy Campbell was invited to get behind the wheel of a Discovery Sport before putting the concept through its paces at Whiterocks Beach, Northern Ireland.

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September 6 Brand Journalism In the Press

Mac Ivors Traditional Dry Cider and Medium Cider win prestigious Fine Farm Food Awards announced on Countryfile Live at Blenheim Palace. Picture by James Dobson

Mac Ivors Cider Co celebrates winning Fine Farm Food Award

One of Ireland’s leading Irish craft cider producers has won a National Trust Fine Farm Food Award for its Traditional Dry Cider and Medium Cider.

The award was announced on BBC’s Countryfile Live event at Blenheim Palace. The awards celebrate the very best produce from the Trust’s 1,500 tenant farmers and estates. Producers participating look after more than 500,000 acres of grazed pasture, orchards and arable farmland across the UK. Have a read here;

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August 17 Brand Journalism

Oyster farmer Patrice Bonnargent.

Meet the oyster farmer who is taking the taste of our shores back in-land

Oyster farmer Patrice Bonnargent is working hard in Killough, Co Down, to bring the best oysters to the UPU Plough Festival which takes place from August 24-26 where you could win £1,000 in a competition.

We speak to Patrice about oyster farming ahead of the festival which is taking place at The Plough Inn to raise money for next year’s Hillsborough International Oyster Festival which had to be cancelled this year due to a change in funding arrangements and rising costs.

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August 1 Brand Journalism

MGMPR - a brand journalism approach to PR in Northern Ireland

Five years of using brand journalism in Northern Ireland

Eleanor McGillie saw a gap in the market and she decided to fill it by introducing a brand journalism approach to public relations in Northern Ireland by setting up MGMPR.

This message engaging concept is being embraced by companies and organisations who recognise the power of relevant and meaningful storytelling. Celebrating five years in business today we look back at the last five years and see how brand journalism has been embraced by Northern Ireland companies. Have a read:

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April 11 Brand Journalism

MGMPR Ltd will help you write submissions for business awards in Northern Ireland

Submissions, submissions and more submissions as awards season is upon us!

There are so many people in Northern Ireland doing fantastic things and our hats go off to anyone who owns their own business – it’s hard work and we know it only too well.

Now is your chance to celebrate your achievements by entering awards because behind every good business there are great people. Entering awards presents many opportunities and we have seen this at first hand with our clients. Don’t be afraid to ask for help.

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March 14 Brand Journalism In the Press

Mac Ivors Cider Co Wins Champion Cider in 2015 - Greg MacNeice picked up the award and is hoping to have the same success in 2017. With Greg is Patrick Redman, BFBi national chairman.

Mac Ivors Cider scoops three gold medals in International Brewing and Cider Awards

Mac Ivors Cider Co has picked up three gold medals at the 2017 International Brewing and Cider Awards for Traditional Dry, Medium and Plum and Ginger cider – awards judged by professional cider makers.

Mac Ivors Cider Co along with three other Irish cider producers and brewers who got Gold, Silver and Bronze, will collect their medals at an awards luncheon to be held at London’s Guildhall on April 26, when the 10 overall Championship winners – nine beers and one cider – will be unveiled.

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August 26 Brand Journalism In the Press

Brand Journalism

The Brand Journalism Revolution: Why your company should think like the media

Smart companies and organisations, public and private sector, are rethinking how they communicate. They are joining the brand journalism revolution.

Eleanor McGillie introduced brand journalism to Northern Ireland in 2012. Since then, companies, large and small, are seeing the benefits of engaging more effectively with their audiences. In Business First magazine September’s edition, Eleanor explains why brand journalism is the smart way to communicate. Here’s the story:

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August 25 Brand Journalism In the Press

GCSE results in Markethill

High achievers at Markethill High School celebrate as over 90% get five or more GCSEs

Students at Markethill High School have excelled themselves yet again this year with over 90 per cent of pupils achieving five or more GCSEs.

This is a new record for the school as twelve students achieved seven A*-A grades or more, over 80 per cent passed GCSE English and the pass rate for Maths is sitting at over 75 per cent which is higher than the Northern Ireland averages. The school is continuing its campaign for a new build school and sixth form provision.

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June 30 Brand Journalism In the Press

Final call for Northern Ireland’s 20 Most Inspiring Women 2016 nominations

MGMPR Ltd, a multi-media PR agency which uses brand journalism as a powerful communication tool, is the sponsor of Northern Ireland’s Top 20 Most Inspiring Women feature.

The deadline to receive nominations is July 22 so if you haven’t voted yet please do before the deadline. This feature is an opportunity to celebrate women who are doing great things in the world of business and who are deemed inspirational by their colleagues, customers and peers.

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June 28 Brand Journalism In the Press Year of Food & Drink 2016

They may be slippery but sprinkle some Aussie authenticity and you’ve got a mighty fine catch

On Saturday, Dean Coppard, the Executive Chef at Uluru Bar & Grill in Armagh, will be cooking eel at the ‘River To Lough Festival’ in Antrim.

‘Lough and Apples’ is an award winning dish jointly created with Sous Chef Adam Ogle. This dish was used as the ‘starter’ as part of Adam’s menu for IFEX 2016 Salon de Culinaire for which he received a bronze medal and placed third in Ireland for Senior Chef of the Year. Here’s the full story:

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June 27 Brand Journalism In the Press Year of Food & Drink 2016

Fifth generation apple grower takes the taste of Armagh’s orchards to Europe

Greg MacNeice is a fifth generation apple grower who has a vision to expand the Mac Ivors Cider Co brand across Europe and America.

Mac Ivors Cider Co, in the last four years, has bottled just short of one million bottles of its Mac Ivors Traditional Dry and Medium Ciders. Now introducing its new Plum and Ginger flavour, the cider-maker has announced a new distributor deal in Rome and will target the American market later this year. Here’s the full story:

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April 12 Brand Journalism In the Press

Housing crisis is looming as ICTU warns against privatisation of NIHE portfolio

Northern Ireland is on the verge of a housing crisis if plans continue to transfer more and more Housing Executive stock to the voluntary sector.

Brian Campfield, President of the Irish Congress of Trade Unions (ICTU), told delegates at the biennial conference that if the Housing Executive sells its portfolio of houses, then people would no longer be able to afford private rents, and, as a result, education and health would also suffer and jobs would be lost.

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April 12 Brand Journalism In the Press

Farm groups support motion to stay in EU as ICTU lobby for workers’ interests

Farmers and businesses are being urged to work together – that’s a key message during a debate on Brexit at the ICTU conference today.

Peter Bunting, assistant General Secretary of the ICTU, said if Northern Ireland has a chance of growing its economy its members must vote ‘Yes’ in the EU referendum. Mr Bunting added that It is critical that farmers and the business community work in tandem to ensure members maximise the ‘Yes’ vote. Here’s the full story:

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April 11 Brand Journalism In the Press

Father of murdered girl backs motion for the implementation of Clare’s Law

The Irish Congress of Trade Unions Biennial Delegate two day conference in Derry/Londonderry starts tomorrow at Derry City Hotel where a range of motions will be heard.

A motion being put forward on Wednesday is calling for the implementation of Clare’s Law in Northern Ireland. We interviewed Michael Brown, the father of Clare Wood, who was murdered by her ex partner in 2006, to see if he would lend his support to the ICTU motion. Here’s the full story:

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March 22 Brand Journalism In the Press

Business community demands pupils are put first with sixth form in Markethill

Markethill High School has been leading the ‘Putting Pupils First’ campaign for almost four years. The school is campaigning for a new build school and a sixth form.

Last week, the school hosted a business breakfast to engage with the business community and update them on the campaign’s progress. The business community continues to stand together with the school in its drive to campaign for pupils so they get the school they deserve. Here’s the story:

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