August 26 Brand Journalism In the Press

Brand Journalism

The Brand Journalism Revolution: Why your company should think like the media

Smart companies and organisations, public and private sector, are rethinking how they communicate. They are joining the brand journalism revolution.

Eleanor McGillie introduced brand journalism to Northern Ireland in 2012. Since then, companies, large and small, are seeing the benefits of engaging more effectively with their audiences. In Business First magazine September’s edition, Eleanor explains why brand journalism is the smart way to communicate. Here’s the story:

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August 25 Brand Journalism In the Press

GCSE results in Markethill

High achievers at Markethill High School celebrate as over 90% get five or more GCSEs

Students at Markethill High School have excelled themselves yet again this year with over 90 per cent of pupils achieving five or more GCSEs.

This is a new record for the school as twelve students achieved seven A*-A grades or more, over 80 per cent passed GCSE English and the pass rate for Maths is sitting at over 75 per cent which is higher than the Northern Ireland averages. The school is continuing its campaign for a new build school and sixth form provision.

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June 30 Brand Journalism In the Press

Final call for Northern Ireland’s 20 Most Inspiring Women 2016 nominations

MGMPR Ltd, a multi-media PR agency which uses brand journalism as a powerful communication tool, is the sponsor of Northern Ireland’s Top 20 Most Inspiring Women feature.

The deadline to receive nominations is July 22 so if you haven’t voted yet please do before the deadline. This feature is an opportunity to celebrate women who are doing great things in the world of business and who are deemed inspirational by their colleagues, customers and peers.

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June 28 Brand Journalism In the Press Year of Food & Drink 2016

They may be slippery but sprinkle some Aussie authenticity and you’ve got a mighty fine catch

On Saturday, Dean Coppard, the Executive Chef at Uluru Bar & Grill in Armagh, will be cooking eel at the ‘River To Lough Festival’ in Antrim.

‘Lough and Apples’ is an award winning dish jointly created with Sous Chef Adam Ogle. This dish was used as the ‘starter’ as part of Adam’s menu for IFEX 2016 Salon de Culinaire for which he received a bronze medal and placed third in Ireland for Senior Chef of the Year. Here’s the full story:

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June 27 Brand Journalism In the Press Year of Food & Drink 2016

Fifth generation apple grower takes the taste of Armagh’s orchards to Europe

Greg MacNeice is a fifth generation apple grower who has a vision to expand the Mac Ivors Cider Co brand across Europe and America.

Mac Ivors Cider Co, in the last four years, has bottled just short of one million bottles of its Mac Ivors Traditional Dry and Medium Ciders. Now introducing its new Plum and Ginger flavour, the cider-maker has announced a new distributor deal in Rome and will target the American market later this year. Here’s the full story:

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April 12 Brand Journalism In the Press

Housing crisis is looming as ICTU warns against privatisation of NIHE portfolio

Northern Ireland is on the verge of a housing crisis if plans continue to transfer more and more Housing Executive stock to the voluntary sector.

Brian Campfield, President of the Irish Congress of Trade Unions (ICTU), told delegates at the biennial conference that if the Housing Executive sells its portfolio of houses, then people would no longer be able to afford private rents, and, as a result, education and health would also suffer and jobs would be lost.

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April 12 Brand Journalism In the Press

Farm groups support motion to stay in EU as ICTU lobby for workers’ interests

Farmers and businesses are being urged to work together – that’s a key message during a debate on Brexit at the ICTU conference today.

Peter Bunting, assistant General Secretary of the ICTU, said if Northern Ireland has a chance of growing its economy its members must vote ‘Yes’ in the EU referendum. Mr Bunting added that It is critical that farmers and the business community work in tandem to ensure members maximise the ‘Yes’ vote. Here’s the full story:

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April 11 Brand Journalism In the Press

Father of murdered girl backs motion for the implementation of Clare’s Law

The Irish Congress of Trade Unions Biennial Delegate two day conference in Derry/Londonderry starts tomorrow at Derry City Hotel where a range of motions will be heard.

A motion being put forward on Wednesday is calling for the implementation of Clare’s Law in Northern Ireland. We interviewed Michael Brown, the father of Clare Wood, who was murdered by her ex partner in 2006, to see if he would lend his support to the ICTU motion. Here’s the full story:

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March 22 Brand Journalism In the Press

Business community demands pupils are put first with sixth form in Markethill

Markethill High School has been leading the ‘Putting Pupils First’ campaign for almost four years. The school is campaigning for a new build school and a sixth form.

Last week, the school hosted a business breakfast to engage with the business community and update them on the campaign’s progress. The business community continues to stand together with the school in its drive to campaign for pupils so they get the school they deserve. Here’s the story:

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March 3 Brand Journalism In the Press

INTO to launch major lobbying campaign which will dominate 2016 election trail

Ireland’s largest teachers’ union is expected to confirm it will launch a major lobbying campaign on a scale which is unprecedented in Northern Ireland.

Tomorrow begins the annual Northern Congress at Hilton Templepatrick where INTO Northern Secretary, Gerry Murphy, will speak about the scale of the union’s efforts in its bid to place education at the top of politicians’ agendas during the forthcoming election campaign. Read full story here:

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March 2 Brand Journalism Comment

Brand journalism

What is brand journalism and why you should adopt this approach to PR

Brand journalism is a powerful communication tool combining real reporting and engaging storytelling with an organisation’s brand, experts and experiences.

Our director Eleanor McGillie explains what is brand journalism and why global companies are fast adopting this tool as a new and fresh approach to telling their stories using journalism. Throughout our website you will see examples of our brand journalism approach on behalf of our clients.

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March 1 Brand Journalism In the Press

Independent supermarket launches new foundation to transform the community

AN independent supermarket has launched it’s own foundation in order to donate money which will help transform the community.

Emerson’s Supermarket, a 125-year-old supermarket, has created The Emerson’s Foundation which will directly benefit people living and working in the area through charitable donations. The foundation was launched today in conjunction with Uluru Bar & Grill to highlight the positive contributions both businesses make in the community.

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February 29 Brand Journalism In the Press

£150,000 investment announced for Markethill High a ‘step in the right direction’

The Department of Education have announced a £150,000 investment for Markethill High School – a move which has been welcomed by the school.

Principal James Maxwell said the £146,300 investment for the provision of prefabricated accommodation shows the Education Minister is taking positive steps to provide better facilities for the school and its pupils. Mr Maxwell reiterated the school’s sights are firmly set on a new build and sixth form provision.

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February 26 Brand Journalism In the Press

INTO slams 1% pay offer for teachers as an ‘insult to the teaching profession’

On March 4 and 5, Ireland’s largest teachers’ union, INTO, will host its much anticipated annual Northern Conference in Templepatrick.

Hot on the agenda will be today’s pay rise offer of one per cent for teachers which has been described by the INTO’s Northern Secretary, Gerry Murphy, as ‘an insult to the teaching profession’. Mr Murphy describes the ‘derisory’ offer as a pay cut in real terms and says teachers deserve better. Read the full story here:

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February 25 Brand Journalism Newsfeed The MGMPR Blogger

Brand journalism

It’s awards season. Here are EIGHT reasons why your business should enter awards!

It’s that time of year when businesses are gearing up to compete among the best of the best as annual awards are opening up for entries.

Our team at MGMPR write submissions on behalf of companies who, year on year, reap the rewards of competing among the best. Here are EIGHT reasons why you should enter awards if you have an established business. Don’t miss out on opportunities to profile your business. Click here for the full blog:

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