October 23 Brand Journalism In the Press

Bluegrass Horse Feeds will travel to Kentucky for a Kentucky Equine Research conference

Bluegrass Horse Feeds team are all set for Kentucky for equine health conference

A team from Co Tyrone based Bluegrass Horse Feeds will travel to Kentucky this week to attend a global conference which focuses on 30 years of progress in equine health and nutrition.

KER President and Founder, Dr Joe Pagan, will welcome guests from around the globe on day one, where conference will focus on Medicine, while day two of the conference will focus on nutrition with Dr Pagan exploring 30 years of trends and changes in the global feed industry.

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September 4 Brand Journalism In the Press

Trevor Knipe of Ballymartrim Woods in Co Armagh will run the Dublin Marathon in October 2018

Grandfather inspired by woodland is in training to run Dublin Marathon

A 67-YEAR-old landowner from Co Armagh is preparing to run his first ever marathon this year after being inspired by a woodland which was planted on his land three years ago. Trevor Knipe, of Ballymartrim Wood, planted over five hectares of native Irish trees, which he has since opened up to the public for walking and fundraising events.

The Forest Expansion Scheme grant is up to 100 per cent funded and attracts an annual income of up to £425 for 10 years and can be in addition to Single Farm Payments.

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June 2 Newsfeed The Richhill Apple Fayre Year of Food & Drink 2016

Promising season for apple growers as our famous orchards are in full bloom

The Richhill Apple Harvest Fayre will take place again this year on October 29 after two successful fayres which have attracted thousands of people.

We interview Hamilton Loney, chairman of the NI Fruit Growers Association and chairman of the UFU Fruit Committee, during a tour of his orchards. which are alive again with their stunning pink blossoms. Mr Loney says the bloom shows promising signs for this year’s crop for cider producers, apple processers and for fresh market traders.

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March 2 Brand Journalism

Brand journalism

What is brand journalism and why you should adopt this approach to PR

Brand journalism is a powerful communication tool combining real reporting and engaging storytelling with an organisation’s brand, experts and experiences.

Our director Eleanor McGillie explains what is brand journalism and why global companies are fast adopting this tool as a new and fresh approach to telling their stories using journalism. Throughout our website you will see examples of our brand journalism approach on behalf of our clients.

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February 5 In the Press

Intensive livestock veterinary practice gets Q Cells Amber Green solar PV system

A veterinary practice and wholesaler which relies heavily on refrigeration systems to keep stock cool, said after long and hard deliberations, it has decided to invest in solar panels.

Northern Ireland based Mossvet has had a 20kW Q-Cell flat roof Hilti solar PV system installed at its Portadown site by the team at AmberGreen Energy to drive down its £3,000 annual electricity bill.

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December 10 In the Press

Farmer says the figures now add up as he takes control of energy bills with solar pv panels

Farmers cross the UK are making the most of renewable energy in their drive to reduce their annual energy costs.

One farmer for example who we interviewed was paying out £100,000 per year. This is a serious amount of money for any business in any sector to pay out. AmberGreen Energy gives people the solutions to reduce their costs by offering solar and biomass as alternatives. Here’s why William McIlroy decided to switch to solar.

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December 1 In the Press

Harper Adams University in Ireland announces collaboration with Markethill High School

Agri-Food is Northern Ireland’s most successful industry. It’s a £4.4billion business which is exporting worldwide and currently employs almost 100,000 in the region.

Markethill High School is one of a few schools in Northern Ireland who have introduced a GCSE in Agriculture and Land Use. Corporate companies want highly skilled people so Markethill High School is ensuring it is producing the right calibre of students equipped with the right skills so we can continue to attract investment and expansion.

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November 15 In the Press

ETI Inspection Report gives Markethill High School lots of reasons to celebrate

Achievements and standards, leadership and management, provision of education and the strong role in which the school plays in the community are aspects highlighted in the recent ETI Report.

Markethill High School is a school where pupils ‘Believe To Achieve’ so standards of education continue to get higher year on year. The school is campaigning for a new build school and sixth form provision as it celebrates the ETI Report findings.

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September 30 In the Press

Animal feed company says choosing the right feed for herds boosts efficiency and profitability

A Farm Quality Assured company is urging farmers in Northern Ireland to ensure they are feeding their cows the right mix to gain maximum efficiency.

Hyde Farm Feeds are carefully formulated, using only the highest quality raw materials and designed to meet the requirements of today’s high performance ruminant animals. Hyde Farm Feeds are manufactures of Calf, Beef, Dairy, Sheep, Goat and Horse feeds.

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September 30 In the Press

Markethill High School praised by Education Minister as school of ‘very good practice’

Markethill High School is one of 11 schools in Northern Ireland which has successfully broken the link between social disadvantage and educational attainment.

The school’s principal, James Maxwell, joined the Education Minister John O’Dowd at a special reception in Newry for the 11 schools highlighted as examples of good practice in an Education and Training Inspectorate (ETI). The recognition by the Minister reflects the hard work carried out.

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August 1 The MGMPR Blogger

Our brand journalism approach to PR in Northern Ireland proves powerful

Brand Journalism is a powerful communication tool which we have used since our company formed on August 1, 2012.

Since then we have taken great pleasure the tell the stories of our clients who total embrace the power of effective storytelling. Our team essentially use our storytelling skills, combined with your brand, to create powerful communications which has gained clients weekly, regional and national coverage.

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July 26 In the Press

Northern Ireland animal feed companies to talk high performance standards at show

Leading animal feed companies, Hyde Farm Feeds and Stonebridge, will be at this year’s Antrim Show to talk about animal health and high performance.

Hyde Farm Feeds is Farm Quality Assured and only selects premium raw materials from approved sources with strict trace ability with vitamins and minerals being specially manufactured to its own specifications. All cereals are sourced from Northern Ireland farmers.

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June 28 In the Press

Leading animal feed company Hyde Farm Feeds showcase quality sheep feeds at show

Hyde Farm Feeds will attend the biannual sheep event organised by the Northern Ireland regional committee of the National Sheep Association in Ballymena Livestock Mart on July 1.

The event is sponsored by Abo Wind Energy, Autoline insurance, and Novartis Animal Health, as well as the return of Caltech Crystalyx, Dunbia, McCaughan Animal Health, Shearwell, and Ulster Bank. New events include a sheep stock judging competition and open fleece competition.

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March 4 In the Press

Top quality forage proves king of the crop as New Zealand’s farmers reseed with quality grasses

Reseeding is a key component to increasing meat and milk production from grazed grass, according to a leading seed production company.

Reseeded swards produce greater quantities of herbage, particularly in the early spring and late autumn and winter. Eleanor McGillie talks to David Little of Co Down based Samuel McCausland Ltd about seeding practices in New Zealand which will benefit farmers in Northern Ireland.

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February 27 In the Press

Heads up for healthier turf as Coburn’s host NI launch of Bayer’s new high performing fungicide

A new high performing fungicide, which can be used for the prevention and control of certain diseases of turfgrass has been launched in Banbridge.

James Coburn & Son Ltd is delighted to have hosted the first launch of Interface in Northern Ireland. Interface is the first Bayer fungicide with StressGard formulation which means it is the most high powered fungicide available from Bayer. Greenkeepers will see how the greens benefit.

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