July 20 Brand Journalism Case Study PR Northern Ireland

PR agency MGMPR - 3 May 2015; A general view of the action as the peloton approach Killylea, Co. Armagh, during the third stage. 150 elite cyclists from Australia, Holland, Belgium, France, England, Scotland, Northern Ireland and the Republic of Ireland compete in Stage 3 of the AmberGreen Energy Tour of Ulster in partnership with the SDS Group and Saltmarine Cars. Stage 3 takes the cyclists from Newry - Camlough - Newtownhamilton - Keady - Markethill - Hamiltonsbawn - Richill - Armagh - Caledon - Aughnacloy - Ballygawley (Whitebridge Road) - Pomeroy - Donaghmore - Cookstown. Picture credit: Stephen McMahon / SPORTSFILE

PR agency MGMPR Ltd team up with Tour of Ulster to ramp up coverage

The Tour of Ulster cycle race took place in May 2015. Almost 150 cyclists from across the globe gathered to fight for the coveted pink jersey again.

The event was organised by Garry Nugent of BGN Management who worked tirelessly to ensure the race was a huge success. In order to ramp up the coverage, MGMPR Ltd was asked to get on board to ensure the race gained regional and national coverage which we were delighted to have achieved.

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