March 2 Brand Journalism

Brand journalism

What is brand journalism and why you should adopt this approach to PR

Brand journalism is a powerful communication tool combining real reporting and engaging storytelling with an organisation’s brand, experts and experiences.

Our director Eleanor McGillie explains what is brand journalism and why global companies are fast adopting this tool as a new and fresh approach to telling their stories using journalism. Throughout our website you will see examples of our brand journalism approach on behalf of our clients.

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February 26 Newsfeed

Woman fighting breast cancer says charity reminded her ‘it’s good to be alive’

Ireland’s leading homecare provider Homecare Independent Living set up the iCare charity in 2010.

iCare raises money throughout the year so it can grant iCare Wishes to people in the communities in which it operates. Roxanne Mallon is a 29-year-old woman who is battling with breast cancer. Here’s a story on how iCare’s kindness has helped her remember that it’s good to be alive. Here’s the story.

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December 15 In the Press

Food parcels and toys show ‘iCare At Christmas’ for struggling families

Christmas is a time of year where community spirit comes alive and this is definitely the case at iCare and Homecare Independent living.

The support services team will be donating food parcels and toys to families who are struggling this Christmas with food and presents for children. Mairead Mackle, chief executive of Homecare Independent Living said this is “the right thing to do” for the community.

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November 11 Newsfeed

Josette shines at IHCP gala night as she wins ‘Domiciliary Carer’ award

Homecare Independent Living is a national leader in providing care in the home by offering services to clients enabling them to live independently.

All Homecare employees have a duty of care to carry out their work with integrity, commitment, accountability, respect and enthusiasm. Josette Campbell has done just that and has been awarded by the Independent Health Care Providers at their awards ceremony at the Ramada Hotel.

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November 3 In the Press

Hats off to businesses who join ranks to support charitable catwalk fundraiser

Budgets are being slashed and organisations and events are being turned down for funding.

But there are some shining examples of businesses which are stepping up to the plate and funding events which would previously have been eligible for public funding. Socially minded companies, like Homecare Independent Living, are leading by example by supporting ‘Falling For Fashion’.

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October 10 In the Press

Homecare Independent Living team win Business Eye ‘Training in Healthcare’ Award

The UTV Business Eye ‘Training in Healthcare Award’ 2014 is awarded to Homecare Independent Living, a national leader in home care provision.

This award specifically sets out to recognise an organisation which has committed time and dedication to delivering exceptional standards of healthcare training via innovative training programmes, methods, equipment and outstanding customer service.

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July 10 Newsfeed

Daughter’s love for mum shines as cherry blossom tree iCare Wish comes true

Every quarter, the iCare charity asks people in the community to nominate someone who they would like to grant a wish to.

The charity, set up by Homecare Independent Living in 2010 and which is run by a team of volunteers, grants wishes to people who are in need. The next round of nominations is now open but entries close on October 31.

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June 17 In the Press

Leading home care provider continues to meet Investors in People standard

Homecare Independent Living is a solutions driven company and is a leader in the provision of homecare in Ireland. It employs 1,200 people and has offices in Armagh, Belfast, Magherafelt, Ballymena, Sligo, Dundalk and Dublin.

The company is delighted to announce it has been accredited by Investors in People which shows the company continues to meet the IIP Core Standard.

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May 7 In the Press

Have you ever wanted to grant someone a wish? Now’s your chance!

iCare is a charity which is run by a team of staff from Homecare Independent Living who volunteer their time to make a difference in people’s lives.

Every quarter the charity asks people in the community to nominate someone they would like to see granted an iCare Wish. iCare Wishes are granted every quarter so if you know someone nominate now!

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