August 1 Brand Journalism

MGMPR - a brand journalism approach to PR in Northern Ireland

Five years of using brand journalism in Northern Ireland

Eleanor McGillie saw a gap in the market and she decided to fill it by introducing a brand journalism approach to public relations in Northern Ireland by setting up MGMPR.

This message engaging concept is being embraced by companies and organisations who recognise the power of relevant and meaningful storytelling. Celebrating five years in business today we look back at the last five years and see how brand journalism has been embraced by Northern Ireland companies. Have a read:

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December 3 In the Press


Blue Ocean Monitoring team expands as demand for data monitoring platforms increase

Blue Ocean Monitoring is a global oceanographic and environmental survey company which provides leading edge services to coastal and off-shore industries.

The company, which has offices in Australia, USA, Singapore and Europe, has announced it is expanding its team with the appointment of Ramsay Lind who is now based at the National Oceanography Centre in Southampton to meet the increasing global demand for ocean data monitoring platforms.

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November 23 In the Press

Students at Markethill High School support Putting Pupils First Campaign

Principal says Sixth Form must be ‘an unstoppable force’ in Putting Pupils First Campaign

Markethill High School’s principal, James Maxwell, says the Putting Pupils First campaign continues its push for Sixth Form.

Mr Maxwell was speaking directly to parents, pupils, teachers, DUP MLA Emma-Little Pengelly and the media when he described the status quo in relation to post-16 provision for pupils from the Protestant Controlled community as ‘a disgrace, unequal and unfair’ and said it was time the status quo was ‘condemned to the dustbin of history’. Here’s the story:

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November 8 In the Press

Teachers' are being balloted for strike action

Hundreds of teachers picket at school gates as 60 schools protest over pay

Hundreds of teachers across Northern Ireland will picket at school gates at lunchtime today over a pay dispute with Stormont.

Teachers, from four unions, INTO, UTU, ATL and NAHT, are demonstrating at the school gates asking parents and members of the public to lobby their local MLA as to why the Government do not appear to place value on the education of children across the province. Here’s the full story about today’s action across the region.

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June 8 In the Press

Graeme McDowell lends his support for surfing brothers in Pitch To Rich

Golfing legend Graeme McDowell has taken to his social media accounts to support two brothers in the #Voom Pitch to Rich competition.

Ricky and Chris Martin of The Skunkworks Surfboard Company were delighted when their old school buddy sent the voting link to his his 672,598 Twitter followers, his 133,000 Facebook followers and 49,700 Instagram followers. Voting closes on June 10 at 10am. Join Graeme and vote for The Skunkworks Surfboard Company.

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May 27 In the Press

New Zealand grape grower tells his story of the ‘next generation’ wine legacy

Uluru Bar & Grill in Armagh recently hosted a wine tasting evening with Brent Marris – the founder of the iconic ‘the Ned’ label who travelled from New Zealand.

Brent Marris is no stranger to Northern Ireland. The famous wine maker says Northern Ireland holds a special place in his heart because of our humour, our connection with our land and the infectious culture which makes him feel at home. Brent has plans to return next year when we are celebrating our year of Food Tourism.

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March 4 In the Press

Teachers' strike - INTO members will be striking on Wednesday moring for a half day strike action following the results of a ballot before Christmas.

The £1million bill of teacher suspensions is ‘grossly excessive’ says INTO

INTO, Irish National Teachers’ Organisation, will be announcing the results of a ballot tomorrow which will decide whether teachers have voted for industrial action.

Irish National Teachers’ Organisation (INTO) says budget cuts will have devastating effects on our community, economy and children’s education. It argues the £1million being spent on teacher suspensions for example is grossly over excessive. INTO says ‘enough is enough’.

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August 11 In the Press

Is it too early to talk about Santa? Not for iCare as staff plan Christmas spectacle

Homecare Independent Living staff are gearing up for their biggest fundraising event of the year and are urging people to come and volunteer with them at this year’s Santa’s Gateloge.

The national leader in homecare provision set up its own charity iCare in 2010 which empowers communities to create a better world through acts of kindness. The company employs 1,200 people and lives by its ethos – ‘Here For You’.

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August 6 In the Press

It’s half way time for Stephane and Peter as running men head to the Isle of Man

Rick Stein’s Head Chef, Stephane Delourme and owner of Worldwide Financial Planning began their Celtic 7 Marathon Challenge a few months ago in Belfast.

The pair have since raised approximately £20,000 for charity. Stephane and Peter’s efforts have featured in several media outlets as they reach the half way mark.

Visit the Virgin MoneyGiving page (Celtic 7 Marathon Challenge) to make a donation.

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March 30 Newsfeed

Solar PV panels with AmberGreen is the ‘intelligent choice’ says store boss

The owner of Waterside Warehouse is just one of the many business owners in Northern Ireland who is generating his own power by installing solar PV.

Sunny Ghaie has installed a 20kw system on his roof in a drive to reduce his £1,000 per month electricity bills.

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March 30 In the Press

Green minded business enterprise agency goes solar at innovation centre

CIDO – an enterprise agency for start up businesses has switched to solar following a decision bosses described as a ‘no brainer’.

Its annual electricity bills had topped the £20,000 mark so bosses made the call to AmberGreen in order to get the solution it needed to drive down costs and lower its carbon footprint.

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March 30 Newsfeed

Landlord and business owner chooses AmberGreen for solar solutions

AmberGreen Energy customer, Hamilton Coulter, described the green energy solutions company as one ‘with depth’ and here for the long term.

Mr Coulter, who runs his own business, said reading and listening to so many customers on the company’s website, testifying to the quality of service and quality of product, sealed the deal for him.

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February 5 In the Press

Intensive livestock veterinary practice gets Q Cells Amber Green solar PV system

A veterinary practice and wholesaler which relies heavily on refrigeration systems to keep stock cool, said after long and hard deliberations, it has decided to invest in solar panels.

Northern Ireland based Mossvet has had a 20kW Q-Cell flat roof Hilti solar PV system installed at its Portadown site by the team at AmberGreen Energy to drive down its £3,000 annual electricity bill.

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January 16 In the Press

The clock is ticking as leading poultry farmer urges others to beat the NIE deadline

Fred Maxwell, one of Northern Ireland’s leading poultry farmers recruited AmberGreen Energy to install a solar PV system to reduce his annual £20,000 electricity bill.

Mr Maxwell, who pays a total of £100,000 for gas and electricity, is encouraging other poultry farmers to take advantage of renewable energy as a means of cutting energy costs.

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January 14 In the Press

Water pump project saves lives in Indian village thanks to pastor led church project

Green energy solutions company, AmberGreen, are saving lives in one of the poorest regions of India thanks to a water project backed by the company.

The company has funded the installation of a new drinking water pump in the village of Gajipur in the Uttar Pradesh state of northern India which is being used every day by hundreds of villagers.

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