July 20 Case Study

Brand journalism

MGMPR Ltd team up with Tour of Ulster 2015 organisers to ramp up coverage

The Tour of Ulster cycle race took place in May 2015. Almost 150 cyclists from across the globe gathered to fight for the coveted pink jersey again.

The event was organised by Garry Nugent of BGN Management who worked tirelessly to ensure the race was a huge success. In order to ramp up the coverage, MGMPR Ltd was asked to get on board to ensure the race gained regional and national coverage which we were delighted to have achieved.

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May 4 In the Press

Dowling crowned the 2015 AmberGreen Energy Tour of Ulster champion

Mark Dowling, of DID Dunboyne, has won the overall 2015 AmberGreen Energy Tour of Ulster trophy, in partnership with SDS Energy Group and Saltmarine.

Dowling, who raced from Belfast to Cookstown in 6hrs 17minutes and 32 seconds, beat Eoin Morton by three seconds in the battle to win the pink jersey. The Tour of Ulster 2015 was organised by Garry Nugent of BGN Management and plans are already underway for the Tour of Ulster 2016. Here’s the stage 4 story:

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May 3 In the Press

Stage 3 ends in Cookstown with Laverack victorious after 92.3 mile battle

Sunday’s stage 3 of the AmberGreen Energy Tour of Ulster got off to a great start after Saturday’s washout in Co Down which resulted in the stage being postponed.

The teams battled it out for the pink jersey yet again as they raced from Newry to Cookstown with crowds cheering along the roadsides as they sped through towns and villages. It was Edward Laverack (Cheshire JLT Condor) fought the battle hard to win the Homecare Independent Living sponsored stage 3 which finished on Cookstown.

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May 2 In the Press

Tour of Ulster’s stage two called off as cyclists battle snow, rain and high winds

Stage Two of the AmberGreen Energy Tour of Ulster has been called off today as cyclists battled their way through snow, sleet and high winds.

Organiser Garry Nugent said calling off the gruelling road race was the right thing to do in the interests of safety. The race, which is Ireland’s longest established road race, has attracted teams from Australia, Holland, Belgium, England, Scotland and from the north and south of Ireland. Here’s the full story from today:

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