October 15 Brand Journalism In the Press PR Northern Ireland

Tourism boss praises Sperrins cluster as key to meeting NI’s global agenda

Cycle Sperrins is a new tourism led initiative which aims to attracts touring cyclists from across the globe to the Sperrin Mountains.

Terence Brannigan, chairman of Tourism NI, launched the initiative at the Broughderg Tourism Centre alongside speciality food producers, farm businesses, tearooms and quality accommodation providers based along the world-class four day cycle route. Cycling and mountain biking is estimated to be worth around £100million to the NI economy.

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