September 13 Brand Journalism In the Press

jlrtechfestrecycledsurfboardrgb1080917.jpg waste to wave project with SkunkWorks Surf Co

SkunkWorks Surf Co work with Jaguar Land Rover to launch surfboard

By Eleanor McGillie

TWO surfing brothers who are making waves around the world by manufacturing 100 per cent recyclable surfboards have just taken their work to a whole new level by working with Jaguar Land Rover in its ‘Waste To Wave’ project.

Ricky and Chris Martin from the North Coast of Northern Ireland have been going from strength to strength since coming second out of 900 businesses in the VOOM Pitch to Rich competition run by Virgin Media Business two years ago.

Their company, SkunkWorks Surf Co, is working with Jaguar Land Rover to recycle plastic foam from early vehicle design models to give them a second life in the form of surfboards.

Polyurethane used in the creation of early design studio models will now be turned into surfboards at the SkunkWorks factory in Coleraine, Northern Ireland, as part of Jaguar Land Rover’s ‘Waste to Wave’ project.

The surfboard was tested off the coast of Northern Ireland by England’s number one female surfer, Lucy Campbell, before being showcased at the 2017 Tech Fest in London which took place last week.

jlrtechfestrecycledsurfboardrgb6080917.jpg Skunkworks Surf Co - Waste To Wave Project

Jaguar Land Rover invited Lucy Campbell, the UK’s number one female surfer, to get behind the wheel of a Discovery Sport before putting the concept through its paces on the waves of Whiterocks Beach, Northern Ireland.

Speaking about the project, Lucy Campbell said: “When I first heard about this project I was so excited to be a part of it. The ocean is a big part of my life so helping to raise awareness of the need to preserve it is so important to me.

“I didn’t know much about the car design process and it’s been fascinating to learn about how Jaguar Land Rover is giving a ‘second life’ to its materials in this way. Getting out into the water and trying the board out for the first time was awesome.”

jlrtechfestrecycledsurfboardrgb5080917.jpg Waste To Wave Project with Skunkworks Surf Co

The surfboard was created with SkunkWorks Surf Co – a surfboard manufacturer well known globally for its focus on minimising environmental impact.  It was hand-built to the exact dimensions (5’7 x 18 3/8 x 2 3/16) required by Lucy Campbell, who is currently competing on the global circuit. It has carbon fibre rails from the nose and a carbon strip from the tail for additional strength while allowing flex to push through high-intensity manoeuvres.

The board was created from a Discovery Sport clay model which was broken down in June 2017 and was designed and built by SkunkWorks Surf Co.

Waste to wave project - Ricky Martin, left, and his brother Chris, right. JJ-5313

Ricky Martin, co-owner of SkunkWorks Surf Co said: “I’m a keen surfer so being able to create sustainable boards which can ride the waves is great. When Jaguar Land Rover approached us with their idea of reusing polyurethane we couldn’t wait to get started in helping reduce their waste – a subject that is very close to my heart.

“It is so useful to get Lucy’s feedback. Her experience riding some of the best waves around the globe will be invaluable as we continue to develop our processes.”

jlrtechfestrecycledsurfboardrgb13080917.jpg - Waste To Wave project with SkunkWorks Surf Co

Polyurethane is used in the manufacture of life-size clay models which are modelled by hand at the very beginning of the car design process. The polymer forms the ‘skeleton’ of the models, which is normally destroyed once a car is launched, while the clay is recycled and re-used on site. Now, Jaguar Land Rover is ensuring that all plastic is recovered and sliced into blocks ready for a second life as surfboards or paddleboards.

With an estimated eight million tonnes of plastic dumped in oceans every year, taking hundreds of years to decompose, Jaguar Land Rover has strengthened its commitment to achieving its zero waste goal by creating a range of surfboards made in Northern Ireland, wholly from recycled plastic.

 

ENDS:

Notes To Editor:

  • The SkunkWorks Surf Co was established in October 2013 by two brothers – Ricky and Chris Martin to design and manufacture the ‘next generation’ surfboards. The SkunkWorks Surf Co is based in Coleraine. The company strives to make the most robust, high performance surfboards and stand up paddle boards in the world.
  • For further information contact Eleanor McGillie of MGMPR Ltd on 028 3756 9569 07709805379 | Brand Journalism UK | Sport PR | Brand Journalism Experts | Brand Journalism Northern Ireland | PR Northern Ireland | Public Relations UK. Ricky Martin and Chris Martin are available for interviews. Please contact Eleanor McGillie to arrange

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