In the grand tapestry of business, sustainability is the thread which weaves together a legacy of responsibility, innovation, and integrity.
The power of a well-told story cannot be underestimated. For businesses, the sustainability narrative is not just about promoting eco-friendly practices but about demonstrating a commitment to a sustainable future for our children and for generations to come.
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Artificial Intelligence (AI) is one of the most talked-about technologies today, but what exactly is it, and why is it becoming so crucial in the marketing world?
Eleanor McGillie has been testing it for over a year now so here she breaks it down in simple terms, exploring some of the possibilities and drawbacks in terms of communications and marketing.
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Some might say the dust is far from settling. Some might say the storm is just starting to gather momentum.
Peter McGahan, owner of Worldwide Financial Planning, which has offices in Fermanagh, Truro and Southampton, looks back at the last 24 hours and analyses what has happened and what does this mean. Donald J Trump has been elected by the American people to be the 45th president and not too many people are happy about it. Here’s what Peter has to say:
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Brand journalism is a powerful communication tool combining real reporting and engaging storytelling with an organisation’s brand, experts and experiences.
Our director Eleanor McGillie explains what is brand journalism and why global companies are fast adopting this tool as a new and fresh approach to telling their stories using journalism. Throughout our website you will see examples of our brand journalism approach on behalf of our clients.
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