Looking after what you own: Why brand journalism strengthens owned media

MGMPR was founded with one simple belief: organisations should be able to tell their story with the same power and truth that newsrooms do. When I introduced brand journalism to Northern Ireland 13 years ago this August (2025), few were talking about storytelling in this way.

Look after your owned platforms by adopting a brand journalism approach to your PR and marketing.

Internal linking for SEO: How to strengthen your website’s strategy

If you’re not using internal linking strategically, you’re missing out on a powerful way to improve SEO, increase engagement, and strengthen your website’s authority.

It’s worth spending time going through your website, find pages which aren’t well-connected, and start adding valuable internal links to strengthen your structure.

This is valuable so if we can help you, email eleanor@mgmpr.co.uk

How to craft an EEAT-compliant ‘About’ page which builds trust and authority

If your ‘About’ page is uninspiring, outdated, or lacking substance, you’re losing out on valuable SEO rankings, customer engagement, and media attention.

Take action today and revamp your About Page on your website, tell your story, and build trust with your audience. And if you need expert help, please let’s talk. Email eleanor@mgmpr.co.uk to arrange a chat.

Experience, Expertise, Authoritativeness, and Trustworthiness – how EEAT compliant is your content?

The days of simply having a website as a digital brochure are gone because now Google requires you to publish content which demonstrates Experience, Expertise, Authoritativeness, and Trustworthiness – it’s called EEAT compliance.

If you’re not already using your website to tell your story, the question is: what’s stopping you?

Eleanor McGillie to lead communications for financial planning firm

Eleanor McGillie, our founder and former print and broadcast news editor and journalist has been appointed the Communications Director for Worldwide Financial Planning.

Eleanor McGillie is no stranger to the media in the north and south of Ireland, and England, having worked in groups such as Morton Newspapers and the Daily Mail Group Trust.

The Dirty Onion reveals Boilermaker twist by pairing whiskey with Mac Ivors Cider

IF you love the food and drink tours going on around Belfast you’ll love popping into The Dirty Onion to sample the new Boilermaker menu.

The latest twist of its Boilermaker menu combines the taste of Armagh’s famous orchards to a centuries old concept which originated in America. Tim has paired a Teeling small batch Whiskey with Mac Ivors Cider Co’s Traditional Dry cider. The menu is going down a treat with tourists and locals.

Promising season for apple growers as our famous orchards are in full bloom

The Richhill Apple Harvest Fayre will take place again this year on October 29 after two successful fayres which have attracted thousands of people.

We interview Hamilton Loney, chairman of the NI Fruit Growers Association and chairman of the UFU Fruit Committee, during a tour of his orchards. which are alive again with their stunning pink blossoms. Mr Loney says the bloom shows promising signs for this year’s crop for cider producers, apple processers and for fresh market traders.

It’s awards season. Here are EIGHT reasons why your business should enter awards!

It’s that time of year when businesses are gearing up to compete among the best of the best as annual awards are opening up for entries.

Our team at MGMPR write submissions on behalf of companies who, year on year, reap the rewards of competing among the best. Here are EIGHT reasons why you should enter awards if you have an established business. Don’t miss out on opportunities to profile your business. Click here for the full blog:

Colourful May Day Parade shows solidarity of unions as thousands set to parade

The annual May Day Parade (MAY 2) which celebrates solidarity among trade union members will be led by INTO.

THE Irish National Teachers’ Organisation has been chosen by the Irish Congress of Trade Unions (ICTU) to lead the colourful and festival style parade Writers Square and continue through Belfast city centre from 11.30am. The May Day Parade is an annual event which joins trade unions together to celebrate the work being carried out. Thousands of people are expected to join in.

Woman fighting breast cancer says charity reminded her ‘it’s good to be alive’

Ireland’s leading homecare provider Homecare Independent Living set up the iCare charity in 2010.

iCare raises money throughout the year so it can grant iCare Wishes to people in the communities in which it operates. Roxanne Mallon is a 29-year-old woman who is battling with breast cancer. Here’s a story on how iCare’s kindness has helped her remember that it’s good to be alive. Here’s the story.

Josette shines at IHCP gala night as she wins ‘Domiciliary Carer’ award

Homecare Independent Living is a national leader in providing care in the home by offering services to clients enabling them to live independently.

All Homecare employees have a duty of care to carry out their work with integrity, commitment, accountability, respect and enthusiasm. Josette Campbell has done just that and has been awarded by the Independent Health Care Providers at their awards ceremony at the Ramada Hotel.

Baxters welcome Rick Stein’s Head Chef after the Loch Ness Celtic 7 Marathon Challenge

The Baxters team welcome Rick Stein’s Head Chef Stephane Delourme to their food fayre after the Loch Ness ‘Celtic 7 Marathon Challenge’.

Stephane has been running the Celtic 7 Marathon Challenge with Peter McGahan, owner of Worldwide Financial Planning. The challenge has taken the two men to Belfast, Brittany, Isle of Man, Wales, Scotland, Galicia and Cornwall. Six down one more to go before fundraiser on November 15.

Daughter’s love for mum shines as cherry blossom tree iCare Wish comes true

Every quarter, the iCare charity asks people in the community to nominate someone who they would like to grant a wish to.

The charity, set up by Homecare Independent Living in 2010 and which is run by a team of volunteers, grants wishes to people who are in need. The next round of nominations is now open but entries close on October 31.

Homecare is finalist in Irish News Workplace and Employment Awards

Ireland’s leading homecare provider, Homecare Independent Living, have been announced as finalists in the Irish News Workplace and Employment Awards.

The awards are sponsored by Northern Ireland’s leading law firm, Tughans along with Liberty IT, Investors in People, H3 Healthcare Insurance, Tesco and Power NI.

Leading home care provider in the running for Employer of Choice award

Homecare Independent Living is a solutions based company which offers a broad range of services to allow people to live independently in their own homes, in their own communities.

The company was shortlisted for The Community Employer of Choice Award which celebrates companies which create an environment in which people have the opportunity to thrive.