The Brand Journalism Revolution: Why your company should think like the media

Smart companies and organisations, public and private sector, are rethinking how they communicate. They are joining the brand journalism revolution.

Eleanor McGillie introduced brand journalism to Northern Ireland in 2012. Since then, companies, large and small, are seeing the benefits of engaging more effectively with their audiences. In Business First magazine September’s edition, Eleanor explains why brand journalism is the smart way to communicate. Here’s the story: