October 7 Brand Journalism In the Press PR Northern Ireland

Tourism consortium to launch mythic cycling tours in soulful Sperrins

The Sperrin Mountains are set to become a major tourist attraction for touring cyclists thanks to a group of businesses who have joined together as a consortium to promote the area.

The Cycle Sperrins Consortium, which is made up of speciality food producers, farm businesses, tearooms and quality accommodation providers based along the world-class four day cycle route, will welcome Tourism NI’s chairman to officially launch Cycle Sperrins. Here’s the full story:

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