March 22 Brand Journalism In the Press

Business community demands pupils are put first with sixth form in Markethill

Markethill High School has been leading the ‘Putting Pupils First’ campaign for almost four years. The school is campaigning for a new build school and a sixth form.

Last week, the school hosted a business breakfast to engage with the business community and update them on the campaign’s progress. The business community continues to stand together with the school in its drive to campaign for pupils so they get the school they deserve. Here’s the story:

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March 15 In the Press

Uluru chefs storm IFEX16 bringing home string of awards to Armagh

IFEX is a premier event which showcases all things food and drink and this year’s Salon Culinaire Competition took place with chefs competing from across the region.

Dean Coppard tells our team how his chefs stormed IFEX bringing home a string of accolades to County Armagh. The Head Chef is delighted his team won Junior Chef of the Year, Junior Seafood Chef of the Year, Junior Culinarian Chef, Senior Lamb Chef and Butcher of the Year competitions at IFEX 2016.

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March 3 Brand Journalism In the Press

INTO to launch major lobbying campaign which will dominate 2016 election trail

Ireland’s largest teachers’ union is expected to confirm it will launch a major lobbying campaign on a scale which is unprecedented in Northern Ireland.

Tomorrow begins the annual Northern Congress at Hilton Templepatrick where INTO Northern Secretary, Gerry Murphy, will speak about the scale of the union’s efforts in its bid to place education at the top of politicians’ agendas during the forthcoming election campaign. Read full story here:

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March 2 Brand Journalism Comment

Brand journalism

What is brand journalism and why you should adopt this approach to PR

Brand journalism is a powerful communication tool combining real reporting and engaging storytelling with an organisation’s brand, experts and experiences.

Our director Eleanor McGillie explains what is brand journalism and why global companies are fast adopting this tool as a new and fresh approach to telling their stories using journalism. Throughout our website you will see examples of our brand journalism approach on behalf of our clients.

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March 1 Brand Journalism In the Press

Independent supermarket launches new foundation to transform the community

AN independent supermarket has launched it’s own foundation in order to donate money which will help transform the community.

Emerson’s Supermarket, a 125-year-old supermarket, has created The Emerson’s Foundation which will directly benefit people living and working in the area through charitable donations. The foundation was launched today in conjunction with Uluru Bar & Grill to highlight the positive contributions both businesses make in the community.

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