Brand journalism matters when it comes to your owned platforms.
Brand journalism matters when it comes to your owned platforms.
Brand journalism matters when it comes to your owned platforms.
MGMPR Ltd was appointed to do the PR for the Tour of Ulster 2015 cycling race which took place over the May Bank Holiday Weekend.
The event attracted almost 150 elite cyclists from across the globe. In spite of the heavy rain and strong winds calling off the race on the second day – the event was a huge success and gained fantastic coverage in advance of the race, during the event and after the event.
Due to the adverse weather conditions, our team were totally on top of the story all weekend for our colleagues in the media so journalists could report the most up-to-date and relevant information. As soon as anything happened – journalists knew about it!
Denise Watson, a sports journalist for UTV, U105 and the News Letter, very kindly shared these kind words with us.
“My first contact with Eleanor McGillie was for the Tour of Ulster cycle race in 2015. She took over the PR of the event this year and it was very useful as a Sports Journalist to have someone to call and email regarding times and stage results.
“In the past, for TV and radio bulletins, I was scrambling around websites and social media hoping that the information was correct as it’s vital that my scripts are accurate. From the start of this year’s event, I had Eleanor and her team to call upon when I had a question.
“She was courteous and nothing was too much trouble. But the most impressive element for me was how she understood my job as a journalist. I have encountered PR companies who are driven by their agenda. Eleanor patiently asked me what my needs were and understood how vital it was for me to get up to date and accurate information.
“I believe it’s because she is a trained and experienced journalist herself. I look forward to working with her on future events.” Denise Watson, UTV /U105/News Letter Sports Journalist.
If you would like to discuss PR opportunities with MGMPR Ltd call our offices in Caledon, Co Tyrone on 028 3756 9569. We would be delighted to hear from you.