Sector: Brand Journalism Experts

April 28 Brand Journalism Newsfeed

Brand journalism - Experience, Expertise, Authoritativeness, and Trustworthiness - how EEAT compliant is your content?

Looking after what you own: Why brand journalism strengthens owned media

MGMPR was founded with one simple belief: organisations should be able to tell their story with the same power and truth that newsrooms do. When I introduced brand journalism to Northern Ireland 13 years ago this August (2025), few were talking about storytelling in this way.

Look after your owned platforms by adopting a brand journalism approach to your PR and marketing.

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February 11 Brand Journalism Newsfeed

EEAT About Page

How to craft an EEAT-compliant ‘About’ page which builds trust and authority

If your ‘About’ page is uninspiring, outdated, or lacking substance, you’re losing out on valuable SEO rankings, customer engagement, and media attention.

Take action today and revamp your About Page on your website, tell your story, and build trust with your audience. And if you need expert help, please let’s talk. Email eleanor@mgmpr.co.uk to arrange a chat.

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June 1 Brand Journalism Newsfeed PR Northern Ireland

Brand journalism - Experience, Expertise, Authoritativeness, and Trustworthiness - how EEAT compliant is your content?

Eleanor McGillie to lead communications for financial planning firm

Eleanor McGillie, our founder and former print and broadcast news editor and journalist has been appointed the Communications Director for Worldwide Financial Planning.

Eleanor McGillie is no stranger to the media in the north and south of Ireland, and England, having worked in groups such as Morton Newspapers and the Daily Mail Group Trust.

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March 24 In the Press

Emerson's Supermarket continues to serve the community of Armagh and surrounding areas. IMG_6810

Emerson’s Supermarket pulls out all stops to serve community in lockdown

A LEADING Armagh retailer and restaurateur says he and his team remain dedicated and committed to serving the community of Armagh in what he describes as ‘extremely challenging trading conditions’.  

Gavin Emerson, owner of Emerson’s Supermarket, has had to shut his restaurant Uluru Bar & Grill, but has commended his team for their huge efforts in spite of three weeks of enforced lockdown.

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January 16 In the Press

Copyright © Kevin Cooper Photoline NUJ: Teachers' Strike to go ahead on Wednesday

Teachers’ strike to go ahead with major rally at Belfast’s QUB student’s union

THE planned teachers’ strike in Northern Ireland will go ahead as planned on Wednesday morning regardless of the situation at Stormont.

Members of the INTO were balloted before Christmas and an overwhelming majority of teachers voted in favour of strike action over the ongoing pay dispute. The INTO says it has been engaging with the Government but talks have failed. Wednesday’s strike will also include a rally at Queen’s University Belfast Student’s Union. Here’s the full story:

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