Sector: Brand Journalism

May 15 Brand Journalism In the Press

Disabled Pilot Matthew Monaghan after his landing at Belfast International Airport. jpeg_4

Belfast man with muscular dystrophy becomes first disabled pilot to land at international airport

Matthew Monaghan was told he would never walk but today he has made aviation history by becoming the first disabled pilot to land an aircraft at Belfast airport.

Matthew Monaghan, 35, took control of an Ikarus C42 belonging to the Ulster Flying Club, to fly solo into the airport – a powerful milestone not just for him, but for disability representation in aviation.

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April 28 Brand Journalism Newsfeed

Brand journalism - Experience, Expertise, Authoritativeness, and Trustworthiness - how EEAT compliant is your content?

Looking after what you own: Why brand journalism strengthens owned media

MGMPR was founded with one simple belief: organisations should be able to tell their story with the same power and truth that newsrooms do. When I introduced brand journalism to Northern Ireland 13 years ago this August (2025), few were talking about storytelling in this way.

Look after your owned platforms by adopting a brand journalism approach to your PR and marketing.

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February 11 Brand Journalism Newsfeed

EEAT About Page

How to craft an EEAT-compliant ‘About’ page which builds trust and authority

If your ‘About’ page is uninspiring, outdated, or lacking substance, you’re losing out on valuable SEO rankings, customer engagement, and media attention.

Take action today and revamp your About Page on your website, tell your story, and build trust with your audience. And if you need expert help, please let’s talk. Email eleanor@mgmpr.co.uk to arrange a chat.

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November 12 Brand Journalism In the Press

Peter-McGahan-CEO-of-Worldwide-Financial-Planning-and-50-Leading-Lights-UK-for-Leadership-and-Kindness-768x768

Top Leading Light in UK for Kindness and Leadership awarded to Peter McGahan

Money expert Peter McGahan has been listed as one of the 50 Leading Lights in the UK for his kindness and leadership, an accolade aptly announced today which is World Kindness Day 2022. 

Peter McGahan, who leads a team of independent financial advisers and administrators was listed in the campaign which seeks to shine a spotlight on leaders who are impacting others through kindness.

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June 1 Brand Journalism Newsfeed PR Northern Ireland

Brand journalism - Experience, Expertise, Authoritativeness, and Trustworthiness - how EEAT compliant is your content?

Eleanor McGillie to lead communications for financial planning firm

Eleanor McGillie, our founder and former print and broadcast news editor and journalist has been appointed the Communications Director for Worldwide Financial Planning.

Eleanor McGillie is no stranger to the media in the north and south of Ireland, and England, having worked in groups such as Morton Newspapers and the Daily Mail Group Trust.

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March 24 In the Press

Emerson's supermarket announce home delivery service. IMG_9503

Emerson’s announce home delivery service to support elderly and vulnerable

EMERSON’S Supermarket boss, Gavin Emerson, has announced a new home delivery service to ensure basic necessities get to local elderly and vulnerable customers during lockdown.

The supermarket has been inundated with calls from concerned relatives living as far away as Belfast who wanted reassurance there’s something locally in place to support elderly relatives living in the Armagh area.

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March 24 In the Press

Emerson's Supermarket continues to serve the community of Armagh and surrounding areas. IMG_6810

Emerson’s Supermarket pulls out all stops to serve community in lockdown

A LEADING Armagh retailer and restaurateur says he and his team remain dedicated and committed to serving the community of Armagh in what he describes as ‘extremely challenging trading conditions’.  

Gavin Emerson, owner of Emerson’s Supermarket, has had to shut his restaurant Uluru Bar & Grill, but has commended his team for their huge efforts in spite of three weeks of enforced lockdown.

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March 6 In the Press

Teachers' mental health needs must be addressed says INTO at Northern Conference 2020. Pictures by Kevin Cooper, Photoline

Teachers’ mental health needs must be addressed by employers, says INTO

THE Irish National Teachers’ Organisation says there’s an increasing need to deal with teachers’ mental health needs in schools across Northern Ireland due to a sharp rise in serious mental health problems in young people.F

Figures published recently revealed that almost 800 post primary school pupils in Northern Ireland are on a waiting list to receive counselling.

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November 25 In the Press

Symphonia Gin will be at the Good Food Winter Show at Birmingham's NEC 2019

Mary Berry, The Hairy Bikers, Michel Roux Jnr and Symphonia Gin

The place to be this weekend is Birmingham’s NEC where Symphonia Gin will be well placed among 450 exhibitors for the BBC Good Food Show Winter.

The event will see chefs, cooks and bakers including Tom Kerridge, Mary Berry, The Hairy Bikers, Michel Roux Jnr and James Martin cooking up a storm. Check out the ticket giveaway on Symphonia Gin’s Facebook Page

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December 4 Brand Journalism In the Press PR Northern Ireland

From left, Gavin Emerson, Marissa Quinn and Alessie Magowan from The Emerson's Foundation with Richard Thompson from the Armagh Foodbank launching the Christmas Trolley Appeal P1030943A

Emerson’s Supermarket ‘Trolley Appeal’ to aid foodbank

THE Emerson’s Foundation is collaborating with Armagh Foodbank to help with a surge in demand from families living in the community who are facing financial struggles this Christmas.

The foundation, launched last year by Emerson’s Supermarket staff with the aim of helping transform the local community, has announced its support for the foodbank in its fight against hunger this Christmas.

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November 22 Brand Journalism In the Press PR Northern Ireland

Markethill High School to become regional hub of excellence for educational research

Markethill High School to become regional hub of excellence

Markethill High School is to become the first school in Northern Ireland to join forces with the Teacher Development Trust – a UK-wide organisation which raises the awareness of effective professional development in schools and colleges across the UK.

Principal James Maxwell announced the partnership at this week’s prize giving where he told a packed hall that the aim for Markethill High School is to become a regional hub of excellence for professional development and educational research.

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September 21 Brand Journalism PR Northern Ireland The Richhill Apple Fayre

Chefs John White, Mervyn Steenson and Mark Winter

Thousands prepare for the fantastic Richhill Apple Harvest Fayre 2018

The Richhill Apple Harvest Fayre is a popular country village fayre which attracts thousands of people every year to celebrate the PGI protected Armagh Bramley Apple. This is a fantastic FREE fun day out for all of the family.

Go along to Richhill on Saturday, October 27 where there will be over 30 artisan food and drink producers, a tugo’war, a tasting theatre, hot and cold drinks and food, a scarecrow competition and much more. The event runs from 9am to 5pm. See you there!

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September 7 Brand Journalism PR Northern Ireland The Richhill Apple Fayre

The launch of the 2018 Richhill Apple Harvest Fayre

Richhill Apple Harvest Fayre encourages young people to enter catering industry

The Richhill Apple Harvest Fayre is an annual celebration of the Armagh Bramley Apple and this year it will welcome award winning chefs who will use their tasting theatre to encourage young people to enter the catering industry.

The Richhill Apple Harvest Fayre, which will take place on Saturday, October 27, has launched with the announcement that it will use its prime position in The Food Heartland to encourage young people to embark on a career in the kitchen. Here’s the full story;

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September 4 Brand Journalism In the Press PR Northern Ireland

Trevor Knipe of Ballymartrim Woods in Co Armagh will run the Dublin Marathon in October 2018

Grandfather inspired by woodland is in training to run Dublin Marathon

A 67-YEAR-old landowner from Co Armagh is preparing to run his first ever marathon this year after being inspired by a woodland which was planted on his land three years ago. Trevor Knipe, of Ballymartrim Wood, planted over five hectares of native Irish trees, which he has since opened up to the public for walking and fundraising events.

The Forest Expansion Scheme grant is up to 100 per cent funded and attracts an annual income of up to £425 for 10 years and can be in addition to Single Farm Payments.

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September 3 Brand Journalism In the Press PR Northern Ireland

Carolyn Trimble of Indiwoods, a woodland consultancy in Northern Ireland

DAERA say Forest Expansion Scheme plans to go-ahead ‘irrespective’ of Brexit

A WOODLAND consultant who celebrated planting her one millionth tree in Northern Ireland last year is welcoming news from DAERA that the Forest Expansion Scheme is expected to go ahead next year in spite of the looming uncertainty of Brexit.

Woodland consultant Carolyn Trimble says she is delighted the Department  confirmed it fully plans to open the scheme again next year, irrespective of Brexit, and is encouraging landowners to avail of the grants to plant woodlands.

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