Sector: Public Relations

Since August 2012 MGMPR Ltd has celebrated success by using a brand journalism approach to public relations for our clients. We are a team of media law trained professionals who have worked in print and digital media for years. We use our knowledge, skills and media law savvy journalistic expertise to generate sales leads, fuel PR and generate and manage campaigns. Our work engages our clients as well as their audiences. We work with honesty and integrity are adhere to our MGMPR Ltd Code of Conduct.

April 28 Brand Journalism Newsfeed

Brand journalism - Experience, Expertise, Authoritativeness, and Trustworthiness - how EEAT compliant is your content?

Looking after what you own: Why brand journalism strengthens owned media

MGMPR was founded with one simple belief: organisations should be able to tell their story with the same power and truth that newsrooms do. When I introduced brand journalism to Northern Ireland 13 years ago this August (2025), few were talking about storytelling in this way.

Look after your owned platforms by adopting a brand journalism approach to your PR and marketing.

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February 11 Brand Journalism Newsfeed

EEAT About Page

How to craft an EEAT-compliant ‘About’ page which builds trust and authority

If your ‘About’ page is uninspiring, outdated, or lacking substance, you’re losing out on valuable SEO rankings, customer engagement, and media attention.

Take action today and revamp your About Page on your website, tell your story, and build trust with your audience. And if you need expert help, please let’s talk. Email eleanor@mgmpr.co.uk to arrange a chat.

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February 10 Newsfeed

Why you need to know about EEAT

Experience, Expertise, Authoritativeness, and Trustworthiness – how EEAT compliant is your content?

The days of simply having a website as a digital brochure are gone because now Google requires you to publish content which demonstrates Experience, Expertise, Authoritativeness, and Trustworthiness – it’s called EEAT compliance.

If you’re not already using your website to tell your story, the question is: what’s stopping you?

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August 24 Brand Journalism In the Press Stephane Delourme

Rick Stein bids Group Chef Stephane Delourme farewell at The Seafood Restaurant Padstow as Stephane embarks on his own gastronomic adventure..png002

‘Au revoir’ says Stephane Delourme as he hangs up his Rick Stein apron

After 25 years of working for Rick Stein and Jill Stein, Stephane Delourme is embarking on his own culinary journey bringing the popular seafood chef’s cooking closer to people.

Stephane worked as the Head Chef and Group Chef at Rick’s flagship Padstow restaurant, The Seafood Restaurant and has left to start up ‘Stephane Delourme’s Gastronomic Adventure’.

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November 12 Brand Journalism In the Press

Peter-McGahan-CEO-of-Worldwide-Financial-Planning-and-50-Leading-Lights-UK-for-Leadership-and-Kindness-768x768

Top Leading Light in UK for Kindness and Leadership awarded to Peter McGahan

Money expert Peter McGahan has been listed as one of the 50 Leading Lights in the UK for his kindness and leadership, an accolade aptly announced today which is World Kindness Day 2022. 

Peter McGahan, who leads a team of independent financial advisers and administrators was listed in the campaign which seeks to shine a spotlight on leaders who are impacting others through kindness.

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June 1 Brand Journalism Newsfeed PR Northern Ireland

Brand journalism - Experience, Expertise, Authoritativeness, and Trustworthiness - how EEAT compliant is your content?

Eleanor McGillie to lead communications for financial planning firm

Eleanor McGillie, our founder and former print and broadcast news editor and journalist has been appointed the Communications Director for Worldwide Financial Planning.

Eleanor McGillie is no stranger to the media in the north and south of Ireland, and England, having worked in groups such as Morton Newspapers and the Daily Mail Group Trust.

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March 24 In the Press

Emerson's supermarket announce home delivery service. IMG_9503

Emerson’s announce home delivery service to support elderly and vulnerable

EMERSON’S Supermarket boss, Gavin Emerson, has announced a new home delivery service to ensure basic necessities get to local elderly and vulnerable customers during lockdown.

The supermarket has been inundated with calls from concerned relatives living as far away as Belfast who wanted reassurance there’s something locally in place to support elderly relatives living in the Armagh area.

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March 24 In the Press

Emerson's Supermarket continues to serve the community of Armagh and surrounding areas. IMG_6810

Emerson’s Supermarket pulls out all stops to serve community in lockdown

A LEADING Armagh retailer and restaurateur says he and his team remain dedicated and committed to serving the community of Armagh in what he describes as ‘extremely challenging trading conditions’.  

Gavin Emerson, owner of Emerson’s Supermarket, has had to shut his restaurant Uluru Bar & Grill, but has commended his team for their huge efforts in spite of three weeks of enforced lockdown.

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March 6 In the Press

Teachers' mental health needs must be addressed says INTO at Northern Conference 2020. Pictures by Kevin Cooper, Photoline

Teachers’ mental health needs must be addressed by employers, says INTO

THE Irish National Teachers’ Organisation says there’s an increasing need to deal with teachers’ mental health needs in schools across Northern Ireland due to a sharp rise in serious mental health problems in young people.F

Figures published recently revealed that almost 800 post primary school pupils in Northern Ireland are on a waiting list to receive counselling.

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November 25 In the Press

Symphonia Gin will be at the Good Food Winter Show at Birmingham's NEC 2019

Mary Berry, The Hairy Bikers, Michel Roux Jnr and Symphonia Gin

The place to be this weekend is Birmingham’s NEC where Symphonia Gin will be well placed among 450 exhibitors for the BBC Good Food Show Winter.

The event will see chefs, cooks and bakers including Tom Kerridge, Mary Berry, The Hairy Bikers, Michel Roux Jnr and James Martin cooking up a storm. Check out the ticket giveaway on Symphonia Gin’s Facebook Page

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December 4 Brand Journalism In the Press PR Northern Ireland

From left, Gavin Emerson, Marissa Quinn and Alessie Magowan from The Emerson's Foundation with Richard Thompson from the Armagh Foodbank launching the Christmas Trolley Appeal P1030943A

Emerson’s Supermarket ‘Trolley Appeal’ to aid foodbank

THE Emerson’s Foundation is collaborating with Armagh Foodbank to help with a surge in demand from families living in the community who are facing financial struggles this Christmas.

The foundation, launched last year by Emerson’s Supermarket staff with the aim of helping transform the local community, has announced its support for the foodbank in its fight against hunger this Christmas.

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November 22 Brand Journalism In the Press PR Northern Ireland

Markethill High School to become regional hub of excellence for educational research

Markethill High School to become regional hub of excellence

Markethill High School is to become the first school in Northern Ireland to join forces with the Teacher Development Trust – a UK-wide organisation which raises the awareness of effective professional development in schools and colleges across the UK.

Principal James Maxwell announced the partnership at this week’s prize giving where he told a packed hall that the aim for Markethill High School is to become a regional hub of excellence for professional development and educational research.

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October 23 Brand Journalism In the Press PR Northern Ireland

Bluegrass Horse Feeds will travel to Kentucky for a Kentucky Equine Research conference

Bluegrass Horse Feeds team are all set for Kentucky for equine health conference

A team from Co Tyrone based Bluegrass Horse Feeds will travel to Kentucky this week to attend a global conference which focuses on 30 years of progress in equine health and nutrition.

KER President and Founder, Dr Joe Pagan, will welcome guests from around the globe on day one, where conference will focus on Medicine, while day two of the conference will focus on nutrition with Dr Pagan exploring 30 years of trends and changes in the global feed industry.

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September 21 Brand Journalism PR Northern Ireland The Richhill Apple Fayre

Chefs John White, Mervyn Steenson and Mark Winter

Thousands prepare for the fantastic Richhill Apple Harvest Fayre 2018

The Richhill Apple Harvest Fayre is a popular country village fayre which attracts thousands of people every year to celebrate the PGI protected Armagh Bramley Apple. This is a fantastic FREE fun day out for all of the family.

Go along to Richhill on Saturday, October 27 where there will be over 30 artisan food and drink producers, a tugo’war, a tasting theatre, hot and cold drinks and food, a scarecrow competition and much more. The event runs from 9am to 5pm. See you there!

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September 7 Brand Journalism PR Northern Ireland The Richhill Apple Fayre

The launch of the 2018 Richhill Apple Harvest Fayre

Richhill Apple Harvest Fayre encourages young people to enter catering industry

The Richhill Apple Harvest Fayre is an annual celebration of the Armagh Bramley Apple and this year it will welcome award winning chefs who will use their tasting theatre to encourage young people to enter the catering industry.

The Richhill Apple Harvest Fayre, which will take place on Saturday, October 27, has launched with the announcement that it will use its prime position in The Food Heartland to encourage young people to embark on a career in the kitchen. Here’s the full story;

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