Magazine talks about the power of storytelling with MGMPR director Eleanor McGillie

It’s that time of year when we pledge never to eat carbohydrates again, we all become teetotal and we all convince ourselves it will all be ok because we will win the Euromillions.

Not so fast! Eleanor McGillie, director of MGMPR Ltd, has put the brakes on her hopes of winning the jackpot in favour of building brands through the power of storytelling. Brand journalism combines with other PR tools means MGMPR is best placed to tell your story.