October 15 Brand Journalism In the Press PR Northern Ireland

Tourism boss praises Sperrins cluster as key to meeting NI’s global agenda

Cycle Sperrins is a new tourism led initiative which aims to attracts touring cyclists from across the globe to the Sperrin Mountains.

Terence Brannigan, chairman of Tourism NI, launched the initiative at the Broughderg Tourism Centre alongside speciality food producers, farm businesses, tearooms and quality accommodation providers based along the world-class four day cycle route. Cycling and mountain biking is estimated to be worth around £100million to the NI economy.

Read Full Story »

October 7 Brand Journalism In the Press PR Northern Ireland

Tourism consortium to launch mythic cycling tours in soulful Sperrins

The Sperrin Mountains are set to become a major tourist attraction for touring cyclists thanks to a group of businesses who have joined together as a consortium to promote the area.

The Cycle Sperrins Consortium, which is made up of speciality food producers, farm businesses, tearooms and quality accommodation providers based along the world-class four day cycle route, will welcome Tourism NI’s chairman to officially launch Cycle Sperrins. Here’s the full story:

Read Full Story »