June 15 Brand Journalism In the Press PR Northern Ireland

International success as Armagh Cider Company scoops up a host of medals

By Eleanor McGillie

NORTHERN Ireland’s longest established cider company has been awarded six medals in the 2015 International Cider Challenge.

Armagh Cider Company, based at Armagh Apple Farm, Drumnasoo Road, Portadown, secured one gold, one silver and four bronze in the Tasting Medal category.

The annual challenge is designed to recognise the diversity and range of packaged products within this dynamic and growing challenge which attracts entries from international cider producers.

Carsons Premium Cider was awarded a gold medal, Maddens Honey Cider got silver and Maddens Mellow Cider, Doyles Summer Fruit Cider, Doyles Autumn Berry Cider and Maddens Spiced Cider were all awarded bronze medals.

Speaking about this year’s success, owner Helen Troughton, said: “These awards are an ideal way to benchmark our ciders against our competitors and we are hoping it will lead to an enhanced customer base and stockists.

“The ciders we entered were all blind tasted by an expert panel of judges and each was assessed according to its taste, appearance and aroma.

“We are delighted because we have only recently produced our new Doyles range of ciders which are more suited to twenty-somethings than our more traditional brands. Doyles has not yet been launched in Northern Ireland so for Doyles Summer Fruit Cider and Doyles Autumn Berry Cider to pick up medals at this early point is a great achievement for the team here at Armagh Cider Company.”

Armagh Cider Company, which is owned by Philip and Helen Troughton, prides itself in delivering artisan and handcrafted products which do not contain artificial ingredients.

Helen added: “We have been producing ciders, apple juices and vinegars from our Co Armagh farm for 10 years now and we are proud to have our own bottling facility. Our experience in the production of well presented Co Armagh ciders and juices continues to strengthen. These awards reflect the success of our growth and popularity among cider drinkers who want something artisan and totally unique.

“We are thrilled the judges enjoyed our authentic, hand crafted, completely natural apple products with genuine provenance and heritage behind them. Armagh Cider Company will continue to deliver on quality and taste.”

The team at Armagh Apple Farm shared their success story at the weekend (June 13+14) when the orchards opened for Open Farm Weekend.

ENDS:

  • Armagh Cider Company is Northern Ireland longest established cider producer. It is based at Ballinteggart House, Armagh Apple Farm, Drumnasoo Road, Portadown , Co Armagh. It is a is member of Good Food Ireland, sharing in the belief of well prepared, well presented, Irish, local and artisan food. Everyone at Armagh Cider Company shares the same ethos, with its ciders, apple juice and cider vinegar.
  • For further information or interview requests please contact Eleanor McGillie at MGMPR Ltd on 028 3756 9569 or 07709805379 | Brand Journalism UK | Brand Journalism Northern Ireland | Brand Journalism Experts | Public Relations Northern Ireland | Public Relations UK |

 

 

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