Sector: Brand Journalism

August 19 In the Press Year of Food & Drink 2016

The fire is sparked as The Food Heartlands celebrate Meat Month with Uluru Bar & Grill

It’s Meat Month as part of the NI Food and Drink initiative and the chefs at Uluru Bar & Grill are firing up the Josper Grill to cook you a steak like you’ve never tasted before.

Head Chef Mark McGonigle and the of team chefs are cooking a Cote De Boeuf which will make your mouth water. Situated in The Food Heartlands, this Michelin Recommended restaurant offers customers the perfect dining experience. With only one week to go the Cote De Boeuf is available to order until August 31.

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August 8 In the Press

Emerson’s Foundation funding to be granted for vital community life lines

The Emerson’s Foundation is an organisation set up by Emerson’s Supermarket and Uluru Bar & Grill to help transform the local communities.

The foundation’s committee has announced it is to donate £1,000 to the Air Ambulance Northern Ireland Fund and £150 to buy paediatric pads for the Caledon Village defibrillator. Alessie Magowan from the foundation’s committee said Emerson’s is proud to back two vital lifelines for the community. Here’s the story:

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August 8 In the Press

Stunning private estate to open in support of the Caledon village defibrillator

THE Earl of Caledon KCVO has given his full support to a fundraising initiative which will help to raise money for the Caledon Village Defibrillator Fund.

Lord Caledon will open up the grounds of his 2,500 acre estate on August 20 for guided walks to raise funds for the village defibrillator. This is a rare opportunity to catch a glimpse of the luscious green countryside surrounding the beautiful private residence. Booking is essential so book early. Here’s the story:

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July 25 In the Press

New chapter for Uluru Bar & Grill as Aussie chef Dean Coppard hits the coast

It’s the end of an era and the start of a new chapter as chef Dean Coppard hands over the baton to Head Chef Mark McGonigle at Uluru Bar & Grill.

For the past 18 months the team have worked their way through a major transition as part of a £2million investment which included the relocation of Uluru Bar & Grill. The team have worked tirelessly to create an Australian neighbourhood style restaurant. But now, it’s time for the chefs to shine as Dean heads off on a new challenge.

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June 30 Brand Journalism In the Press

Final call for Northern Ireland’s 20 Most Inspiring Women 2016 nominations

MGMPR Ltd, a multi-media PR agency which uses brand journalism as a powerful communication tool, is the sponsor of Northern Ireland’s Top 20 Most Inspiring Women feature.

The deadline to receive nominations is July 22 so if you haven’t voted yet please do before the deadline. This feature is an opportunity to celebrate women who are doing great things in the world of business and who are deemed inspirational by their colleagues, customers and peers.

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June 28 Brand Journalism In the Press Year of Food & Drink 2016

They may be slippery but sprinkle some Aussie authenticity and you’ve got a mighty fine catch

On Saturday, Dean Coppard, the Executive Chef at Uluru Bar & Grill in Armagh, will be cooking eel at the ‘River To Lough Festival’ in Antrim.

‘Lough and Apples’ is an award winning dish jointly created with Sous Chef Adam Ogle. This dish was used as the ‘starter’ as part of Adam’s menu for IFEX 2016 Salon de Culinaire for which he received a bronze medal and placed third in Ireland for Senior Chef of the Year. Here’s the full story:

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June 27 Brand Journalism In the Press Year of Food & Drink 2016

Fifth generation apple grower takes the taste of Armagh’s orchards to Europe

Greg MacNeice is a fifth generation apple grower who has a vision to expand the Mac Ivors Cider Co brand across Europe and America.

Mac Ivors Cider Co, in the last four years, has bottled just short of one million bottles of its Mac Ivors Traditional Dry and Medium Ciders. Now introducing its new Plum and Ginger flavour, the cider-maker has announced a new distributor deal in Rome and will target the American market later this year. Here’s the full story:

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June 9 In the Press

Brand journalism

PR Agency MGMPR sponsors Northern Ireland’s Most Inspiring Women

Supporting women in business is not only a good thing to do – it’s the right thing to do. That’s why we have teamed up with Business First Magazine to sponsor a new feature – Northern Ireland’s Top 20 Inspirational Women. Nominations are open until July 22.

This is an opportunity for inspirational women to tell their stories, share experiences, inspire the next generation of creative thinkers, showcase disruptive innovation and celebrate achievements.

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June 2 Newsfeed The Richhill Apple Fayre Year of Food & Drink 2016

Promising season for apple growers as our famous orchards are in full bloom

The Richhill Apple Harvest Fayre will take place again this year on October 29 after two successful fayres which have attracted thousands of people.

We interview Hamilton Loney, chairman of the NI Fruit Growers Association and chairman of the UFU Fruit Committee, during a tour of his orchards. which are alive again with their stunning pink blossoms. Mr Loney says the bloom shows promising signs for this year’s crop for cider producers, apple processers and for fresh market traders.

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April 12 Brand Journalism In the Press

Housing crisis is looming as ICTU warns against privatisation of NIHE portfolio

Northern Ireland is on the verge of a housing crisis if plans continue to transfer more and more Housing Executive stock to the voluntary sector.

Brian Campfield, President of the Irish Congress of Trade Unions (ICTU), told delegates at the biennial conference that if the Housing Executive sells its portfolio of houses, then people would no longer be able to afford private rents, and, as a result, education and health would also suffer and jobs would be lost.

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March 15 In the Press

Uluru chefs storm IFEX16 bringing home string of awards to Armagh

IFEX is a premier event which showcases all things food and drink and this year’s Salon Culinaire Competition took place with chefs competing from across the region.

Dean Coppard tells our team how his chefs stormed IFEX bringing home a string of accolades to County Armagh. The Head Chef is delighted his team won Junior Chef of the Year, Junior Seafood Chef of the Year, Junior Culinarian Chef, Senior Lamb Chef and Butcher of the Year competitions at IFEX 2016.

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March 3 Brand Journalism In the Press

INTO to launch major lobbying campaign which will dominate 2016 election trail

Ireland’s largest teachers’ union is expected to confirm it will launch a major lobbying campaign on a scale which is unprecedented in Northern Ireland.

Tomorrow begins the annual Northern Congress at Hilton Templepatrick where INTO Northern Secretary, Gerry Murphy, will speak about the scale of the union’s efforts in its bid to place education at the top of politicians’ agendas during the forthcoming election campaign. Read full story here:

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March 2 Brand Journalism Comment

Brand journalism

What is brand journalism and why you should adopt this approach to PR

Brand journalism is a powerful communication tool combining real reporting and engaging storytelling with an organisation’s brand, experts and experiences.

Our director Eleanor McGillie explains what is brand journalism and why global companies are fast adopting this tool as a new and fresh approach to telling their stories using journalism. Throughout our website you will see examples of our brand journalism approach on behalf of our clients.

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March 1 Brand Journalism In the Press

Independent supermarket launches new foundation to transform the community

AN independent supermarket has launched it’s own foundation in order to donate money which will help transform the community.

Emerson’s Supermarket, a 125-year-old supermarket, has created The Emerson’s Foundation which will directly benefit people living and working in the area through charitable donations. The foundation was launched today in conjunction with Uluru Bar & Grill to highlight the positive contributions both businesses make in the community.

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February 29 Brand Journalism In the Press

£150,000 investment announced for Markethill High a ‘step in the right direction’

The Department of Education have announced a £150,000 investment for Markethill High School – a move which has been welcomed by the school.

Principal James Maxwell said the £146,300 investment for the provision of prefabricated accommodation shows the Education Minister is taking positive steps to provide better facilities for the school and its pupils. Mr Maxwell reiterated the school’s sights are firmly set on a new build and sixth form provision.

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