October 8 In the Press

Tourism leaders join forces to promote Northern Ireland as a top activity holiday destination

By Eleanor McGillie

BUSINESSES across Northern Ireland are joining forces to promote the region as an adventure packed holiday destination with a wide range of outdoor and indoor activities for visitors to enjoy.

Activity Breaks UK, an ‘experiential tourism’ organisation set up by Managing Director Ricky Martin, was officially launched this week at the Ramada Hotel in Portrush (Monday, October 7).

The online business, which currently has 80 members signed up from across Northern Ireland, promotes activities such as water sports, cookery schools, arts and crafts skills, land and air adventures as well as promoting accommodation providers, specialist shops and places to wine and dine.

Mr Martin, from Portrush and owner of Alive Surf School, said the focus of Activity Breaks UK is to attract service providers from across the province to use the facility to promote their businesses and to provide an online service whereby people can enjoy Northern Ireland as an all-year round tourism destination.

He said: “We live in a beautiful place and we believe www.activity-breaks.co.uk will showcase Northern Ireland as a fun and adventurous place to visit. Northern Ireland has been put on an international stage this year with the City of Derry~Londonderry City of Culture and the World Police and Fire Games. We aim to encourage people from Northern Ireland to staycate but also to give tourists a one stop shop which will showcase Northern Ireland as a fun packed holiday destination.”

Speaking at the launch, Julie McLaughlin, Activity Tourism Officer with the Northern Ireland Tourist Board (NITB) said NITB fully supports Activity Breaks UK and said it is encouraging to see so many businesses collaborate.

She said: “The Northern Ireland Tourist Board are delighted to see so many individually owned tourism businesses working together under the ‘Activity Breaks’ umbrella. The initiative will offer our visitors a broad menu of things to do and experience in Northern Ireland as well as enable businesses with complimentary offers to mutually benefit from one another.”

Ciaran Doherty, of Tourism Ireland, said: “Tourism Ireland was set up to promote the island of Ireland as a leading tourism destination for the rest of the world to enjoy. We are delighted to support www.activity-breaks.co.uk which shows visitors just how much there is to do here in Northern Ireland. This is a great online facility for all leisure and tourism businesses involved and will help market Northern Ireland as a great place to visit.”

Businesses wishing to promote their services on www.activity-breaks.co.uk can call Ricky Martin on 07809298897.



Notes To Editor:

  • Activity Breaks UK is a completely new concept in planning your holiday adventure. www.activity-breaks.co.uk allows you to view over 100 activities across Northern Ireland and the UK then marry them with your perfect accommodation. Its activities are a myriad of ideas spanning the worlds of arts and crafts, water-sports, land-based adventure, walking and tours, gardening, cookery, flying and even bee-keeping! For interviews with Ricky Martin please contact Eleanor McGillie at McGillie Media & PR Ltd.
  • CAPTION: Officially launching Activity Breaks UK are, from left,  Aine McLaughlin with Ciaran Doherty, of Tourism Ireland, managing director of Activity Breaks UK, Ricky Martin, Mary O’Neill, Group Marketing Manager of Ramada Portrush and Julie McLaughlin of NITB. Photograph by Valiantfotography
  • For further information contact Eleanor McGillie of McGillie Media & PR Ltd on 028 3756 9569 | 07709805379 | eleanor@mgmpr.co.uk | www.mgmpr.co.uk | Tourism PR | Experiential Tourism PR | Activity Breaks UK | Tourism Ireland | NITB | Public Relations Northern Ireland | Public Relations UK | Brand Journalism Northern Ireland |Brand Journalism UK | Brand Journalism Experts |

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