September 2 In the Press

Broadband speeds in Cornwall are faster than some areas of the Silicon Valley – Niddocks

By Eleanor McGillie

BUSINESSES in Cornwall are “worldwide digital leaders” according to an online marketing company which claims broadband speeds in Cornwall are much faster than in areas of the Silicon Valley.

Rob and Andrea Edlin, owners of Niddocks, based at The Lizard in Helston, were selected out of 14,000 agencies to attend this year’s Google Engage All-Stars Summit in California.

During their visit, the couple tested broadband speeds in a number of venues to compare it with broadband speeds in Cornwall. They found that those venues, including a large hotel in the middle of the Silicon Valley, had a super slow connection. Rob and Andrea said packages are available for people who wished to upgrade but those are ‘paid for’ upgrades which only increased broadband speeds to 4Mbps.

The husband and wife team, who described the summit as “inspiring and thought-provoking” said they were astounded to see the difference in broadband speeds and said businesses in Cornwall have so much more potential than they may realise.

Speaking after the conference, Andrea said: “Businesses here in Cornwall are worldwide digital leaders and not followers. Most of our tourism businesses and hotels have access to Superfast Broadband and they also provide customers with the fastest option of Broadband as their standard.

“We believe business in Cornwall have much more potential than they think with video marketing and uploading capabilities for video. At Google headquarters, the one point which was reiterated over and over was that businesses need to be taking full advantage of mobile and video marketing. Video marketing is relatively reasonable so, with low production costs and broadband capabilities, this could seriously boost business potential in Cornwall.”

“Superfast Cornwall is bringing fibre broadband to Cornwall which will make Cornwall one of the best connected places in the world. Currently 75 per cent of homes and businesses in Cornwall, which can connect, can enjoy faster broadband speeds. We are very lucky and businesses need to use this to their best advantage.”

Andrea said the Google Engage All-Stars Summit was an excellent platform on which they were able to promote Cornwall as a great place to do business.

She said: “The summit made us realise that what we are doing as an online marketing agency is considered ‘best practice’ in the eyes of Google. It reinforced that we are completely up to date with Google’s products and services which will serve to benefit, not only us, but our 250 clients.”

During the summit, Niddocks forged new relationships with agencies in Mexico, Argentina, Brazil, New York, Utah, Colorado, Leeds, Portsmouth, Florida, London and South Carolina.

Niddocks also presented to other agencies from around the World and Googlers on how it runs a successful agency. Rob, who represented Europe, joined the panel of four representatives from Europe, South America, USA and Australasia.



Notes To Editor:

  • Niddocks is an online marketing company focusing on providing cost effective web marketing for small, medium and large businesses throughout Cornwall, the Isles of Scilly and Devon. Niddocks was established in March 2003 by Rob Edlin and Andrea Edlin. Rob and Andrea provide online marketing training and consultancy for companies wishing to improve their paid search, natural search marketing, SEO and other forms of online marketing. Niddocks Limited is a Google AdWords Certified Partner.
  • Rob and Andrea Edlin are available for interview  
  • For further information contact Eleanor McGillie of MGMPR Ltd (McGillie Media & PR Ltd) on 028 3756 9569 | 07709805379 | | | Online Marketing PR | Public Relations Northern Ireland | Public Relations UK Brand Journalism Northern Ireland | Brand Journalism UK | Brand Journalism Experts

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