Sector: Food and Drink

Food and drink is an ever growing industry and the MGMPR team is here to help promote the interests of producers. We have worked with Food NI, Taste of the West and the Richhill Apple Harvest Fayre among others. If you are a food and drink producer, we can help you by Telling Your Story. Whether you're doing a show, launching a new product range or exporting your good elsewhere, we will deliver your message.

February 25 Brand Journalism Newsfeed The MGMPR Blogger

Brand journalism

It’s awards season. Here are EIGHT reasons why your business should enter awards!

It’s that time of year when businesses are gearing up to compete among the best of the best as annual awards are opening up for entries.

Our team at MGMPR write submissions on behalf of companies who, year on year, reap the rewards of competing among the best. Here are EIGHT reasons why you should enter awards if you have an established business. Don’t miss out on opportunities to profile your business. Click here for the full blog:

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February 24 Brand Journalism The MGMPR Blogger

Five top tips from Jo Fairley – the co-founder of Green & Black’s chocolate

Green & Black’s chocolate is nearing a £100million brand worldwide. It was a world’s first when Jo Fairley co-founded the brand.

The award winning journalist tells us today at a live webinar how she used her storytelling skills to get the story out there about Green & Black’s. Just for MGMPR readers we have compiled five top tips which Jo revealed at her presentation. Storytelling is key to building a brand. Read our story here to find out more.

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February 8 PR Northern Ireland The MGMPR Blogger Year of Food & Drink 2016

Combining ancient traditions with our love for our food – Pancake Tuesday #EnjoyNI16

Tomorrow is Pancake Tuesday so we thought we would look at how celebrating an ancient tradition can direct our focus to the wonderful food and drink producers in Northern Ireland.

This is the Year of Food and Drink Tourism so let’s look at how we embrace this tradition by celebrating Pancake Tuesday using locally milled flour, free range organic eggs from local farms using local dairy products and just how the actions of a housewife in 1445 is helping us celebrate our producers.

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November 23 Brand Journalism In the Press PR Northern Ireland

Canapes and cocktails at Uluru before corporate screening of 007 Spectre

Uluru Bar & Grill is a perfect location for corporate functions. It’s ideal location in Armagh’s historic city centre means businesses wishing to host a corporate event at the Marketplace Theatre, or the Omniplex Cinema, can enjoy the funky interior of Uluru.

Donnelly Land Rover, based in Dungannon, recently hosted an evening of canapés and cocktails for customers before hosting a private screening for customers of the 007 blockbuster, Spectre.

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November 2 In the Press PR Northern Ireland The Richhill Apple Fayre

Armagh in top nine tourism destinations as harvest fayre crowned a huge success

Terence Brannigan has described Co Armagh as one of nine key designated visitor destinations in Northern Ireland and said he was proud to stand side by side with the people of the Orchard County at this year’s Richhill Apple Harvest Fayre.

The Tourism NI chairman, was guest speaker at this year’s fayre, which celebrates the end of the harvest and showcases what County Armagh food and drink producers have to offer. The Fayre is an authentic celebration which connects us with our land.

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October 21 In the Press PR Northern Ireland The Richhill Apple Fayre

Richhill Apple Harvest Fayre to contribute to export growth says Tourism NI boss

Terence Brannigan, the chairman of Tourism NI says food and drink producers in Armagh county will play a significant role in turning tourism from an £800million industry to a £1billion industry over the next five years.

Tourism is currently an £800million industry but Tourism NI expect this to grow to become a £1billion industry over the next five years. It is hoped the sector will be responsible for 50,000 jobs in our region as our development towards a growth in export continues to be a major focus.

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October 15 Brand Journalism In the Press PR Northern Ireland

Tourism boss praises Sperrins cluster as key to meeting NI’s global agenda

Cycle Sperrins is a new tourism led initiative which aims to attracts touring cyclists from across the globe to the Sperrin Mountains.

Terence Brannigan, chairman of Tourism NI, launched the initiative at the Broughderg Tourism Centre alongside speciality food producers, farm businesses, tearooms and quality accommodation providers based along the world-class four day cycle route. Cycling and mountain biking is estimated to be worth around £100million to the NI economy.

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October 7 Brand Journalism In the Press PR Northern Ireland

Tourism consortium to launch mythic cycling tours in soulful Sperrins

The Sperrin Mountains are set to become a major tourist attraction for touring cyclists thanks to a group of businesses who have joined together as a consortium to promote the area.

The Cycle Sperrins Consortium, which is made up of speciality food producers, farm businesses, tearooms and quality accommodation providers based along the world-class four day cycle route, will welcome Tourism NI’s chairman to officially launch Cycle Sperrins. Here’s the full story:

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October 6 In the Press PR Northern Ireland The Richhill Apple Fayre

Women and country fayres go hand in hand but it’s more than just making pies

Richhill Apple Harvest Fayre attracted 2,000 people last year to celebrate the end of the harvest. This year, the fayre takes place on October 31 – Halloween Day.

Richhill Women’s Institute, who featured on the Great British Menu, will play a key role this year. Where else can you eat apples, peel apples, eat pies, enjoy cookery demonstrations, sample locally produced ciders, juices and craft beers, celebrate Halloween and buy locally produced County Armagh food?

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October 6 Brand Journalism In the Press PR Northern Ireland

Wayne Elliott talks about a great boss and beating the heat of the kitchen

The Alpha Newspaper Group have published a new food and drink supplement this week which features Uluru Bar & Grill chef, Wayne Elliot, who is nominated for Yes Chefs ‘Young Chef of the Year’.

Wayne, who is 21-years-old, speaks out about what it’s like to be a young chef, how to cope with the competition, how important it is to have a good boss as a mentor and how to cope with the heat and pressure of a busy kitchen. The Uluru Bar & Grill chef speaks to Eleanor McGillie. Here’s the full story:

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September 28 Brand Journalism In the Press PR Northern Ireland

Sustainable Emerson’s picks up award at the Oscars of the grocery industry

An Independent supermarket which has been serving the local community in County Armagh has won a national award – The Most Sustainable Independent Retailer of the Year.

Emerson’s Supermarket in Armagh has been named the Most Sustainable Independent Retailer and was highly commended for The Wine Store at the Retail Industry Awards in Mayfair, London. Owner Gavin Emerson said this award is testament to the hard work of the whole team. Here’s the full story.

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August 24 Brand Journalism In the Press PR Northern Ireland The Richhill Apple Fayre

Richhill Apple Harvest Fayre launches in line with BBC’s Great British Menu

Richhill Apple Harvest Fayre attracted over 2,000 last year which was the first year of the event which celebrates artisan food and drink producers.

This year’s event celebrates food and drink, the Centenary of one of the most powerful organisations in the UK – the Women’s Institute and also Halloween. To top if off, the fayre has been launched this year in line with the BBC’s Great British Menu which will feature last year’s fayre as part of its WI celebrations. Here’s the full story:

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August 21 Brand Journalism In the Press PR Northern Ireland

Independent supermarket takes the lead to support struggling dairy farmers

A family run independent supermarket is leading the way in offering practical support to dairy farmers struggling during the current crisis.

Emerson’s Supermarket in Armagh will donate 10p to Rural Support for every two litres of Dale Farm milk bought in store. The move has been welcomed by Ian Marshall, President of the Ulster Farmers’ Union and by Jude McCann from Cookstown based Rural Support which offers a support service to farming families. Here’s the full story:

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August 1 Brand Journalism PR Northern Ireland The MGMPR Blogger

PR agency - Brand Journalism - Eleanor McGillie, director of MGMPR LTD and Live It Experience It. 030417-020

PR agency in Northern Ireland celebrates third anniversary

MGMPR Ltd is a multi-media PR agency which uses Brand Journalism as a powerful communication tool.

Today we celebrate being three years old! For three years we have delivered consistently for our clients, we are honoured to represent the companies and organisations we work with and we are proud to continually demonstrating the power of brand journalism as part of business strategies for our clients and indeed for ourselves. Have a read;

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July 22 Brand Journalism In the Press PR Northern Ireland

Ireland gets a taste of Oz as chef Dean Coppard hits prime time TV

With its funky spacious interior, a buzz about its authentic cuisine and its casual, relaxed approach to dining, it’s no wonder Uluru Bar& Grill is getting a lot of attention.

Head chef Dean Coppard has appeared on prime time TV cooking up a storm for all of Ireland to see. Dean, who serves up authentic cuisine with an Australian twist will also appear live on TV3’s The Seven O’clock Show on Monday, August 10 and Tuesday, August 25. He made his debut appearance on Monday.

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