August 26 Brand Journalism In the Press

Brand Journalism

The Brand Journalism Revolution: Why your company should think like the media

Smart companies and organisations, public and private sector, are rethinking how they communicate. They are joining the brand journalism revolution.

Eleanor McGillie introduced brand journalism to Northern Ireland in 2012. Since then, companies, large and small, are seeing the benefits of engaging more effectively with their audiences. In Business First magazine September’s edition, Eleanor explains why brand journalism is the smart way to communicate. Here’s the story:

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August 26 In the Press

Brand journalism

Brand journalism agency looks forward to the stories of NI’s Top 20 Inspiring Women

MGMPR Ltd is a PR agency which uses brand journalism to get results for clients. When the editor of Business First magazine approached us to sponsor this feature we were delighted.

Top 20 Most Inspiring Women is a feature which celebrates women in business in Northern Ireland. At the end of September we will be hosting a lunch where we will be delighted to hear the stories of these amazing women who are doing great things in the world of business.

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August 25 In the Press

New build school Markethill

Pupil numbers increase to 515 as community renews calls for new build and sixth form

Markethill High School remains on the Education Authority’s priority list for a new build school. Since August 2012 the school has been campaigning for a new build school and sixth form.

The Minister for Education, Mr Peter Weir, has written to Principal James Maxwell to say he commends the ongoing good work at the school and says he hopes to visit the school imminently. The school says campaigning for a new build school and sixth form provision remains top of the agenda at Markethill High.

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August 25 Brand Journalism In the Press

GCSE results in Markethill

High achievers at Markethill High School celebrate as over 90% get five or more GCSEs

Students at Markethill High School have excelled themselves yet again this year with over 90 per cent of pupils achieving five or more GCSEs.

This is a new record for the school as twelve students achieved seven A*-A grades or more, over 80 per cent passed GCSE English and the pass rate for Maths is sitting at over 75 per cent which is higher than the Northern Ireland averages. The school is continuing its campaign for a new build school and sixth form provision.

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August 19 In the Press Year of Food & Drink 2016

The fire is sparked as The Food Heartlands celebrate Meat Month with Uluru Bar & Grill

It’s Meat Month as part of the NI Food and Drink initiative and the chefs at Uluru Bar & Grill are firing up the Josper Grill to cook you a steak like you’ve never tasted before.

Head Chef Mark McGonigle and the of team chefs are cooking a Cote De Boeuf which will make your mouth water. Situated in The Food Heartlands, this Michelin Recommended restaurant offers customers the perfect dining experience. With only one week to go the Cote De Boeuf is available to order until August 31.

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August 8 In the Press

Emerson’s Foundation funding to be granted for vital community life lines

The Emerson’s Foundation is an organisation set up by Emerson’s Supermarket and Uluru Bar & Grill to help transform the local communities.

The foundation’s committee has announced it is to donate £1,000 to the Air Ambulance Northern Ireland Fund and £150 to buy paediatric pads for the Caledon Village defibrillator. Alessie Magowan from the foundation’s committee said Emerson’s is proud to back two vital lifelines for the community. Here’s the story:

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August 8 In the Press

Stunning private estate to open in support of the Caledon village defibrillator

THE Earl of Caledon KCVO has given his full support to a fundraising initiative which will help to raise money for the Caledon Village Defibrillator Fund.

Lord Caledon will open up the grounds of his 2,500 acre estate on August 20 for guided walks to raise funds for the village defibrillator. This is a rare opportunity to catch a glimpse of the luscious green countryside surrounding the beautiful private residence. Booking is essential so book early. Here’s the story:

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July 25 In the Press

New chapter for Uluru Bar & Grill as Aussie chef Dean Coppard hits the coast

It’s the end of an era and the start of a new chapter as chef Dean Coppard hands over the baton to Head Chef Mark McGonigle at Uluru Bar & Grill.

For the past 18 months the team have worked their way through a major transition as part of a £2million investment which included the relocation of Uluru Bar & Grill. The team have worked tirelessly to create an Australian neighbourhood style restaurant. But now, it’s time for the chefs to shine as Dean heads off on a new challenge.

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June 30 Brand Journalism In the Press

Final call for Northern Ireland’s 20 Most Inspiring Women 2016 nominations

MGMPR Ltd, a multi-media PR agency which uses brand journalism as a powerful communication tool, is the sponsor of Northern Ireland’s Top 20 Most Inspiring Women feature.

The deadline to receive nominations is July 22 so if you haven’t voted yet please do before the deadline. This feature is an opportunity to celebrate women who are doing great things in the world of business and who are deemed inspirational by their colleagues, customers and peers.

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June 28 Brand Journalism In the Press Year of Food & Drink 2016

They may be slippery but sprinkle some Aussie authenticity and you’ve got a mighty fine catch

On Saturday, Dean Coppard, the Executive Chef at Uluru Bar & Grill in Armagh, will be cooking eel at the ‘River To Lough Festival’ in Antrim.

‘Lough and Apples’ is an award winning dish jointly created with Sous Chef Adam Ogle. This dish was used as the ‘starter’ as part of Adam’s menu for IFEX 2016 Salon de Culinaire for which he received a bronze medal and placed third in Ireland for Senior Chef of the Year. Here’s the full story:

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June 27 Brand Journalism In the Press Year of Food & Drink 2016

Fifth generation apple grower takes the taste of Armagh’s orchards to Europe

Greg MacNeice is a fifth generation apple grower who has a vision to expand the Mac Ivors Cider Co brand across Europe and America.

Mac Ivors Cider Co, in the last four years, has bottled just short of one million bottles of its Mac Ivors Traditional Dry and Medium Ciders. Now introducing its new Plum and Ginger flavour, the cider-maker has announced a new distributor deal in Rome and will target the American market later this year. Here’s the full story:

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June 9 In the Press

Brand journalism

PR Agency MGMPR sponsors Northern Ireland’s Most Inspiring Women

Supporting women in business is not only a good thing to do – it’s the right thing to do. That’s why we have teamed up with Business First Magazine to sponsor a new feature – Northern Ireland’s Top 20 Inspirational Women. Nominations are open until July 22.

This is an opportunity for inspirational women to tell their stories, share experiences, inspire the next generation of creative thinkers, showcase disruptive innovation and celebrate achievements.

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June 2 Newsfeed The Richhill Apple Fayre Year of Food & Drink 2016

Promising season for apple growers as our famous orchards are in full bloom

The Richhill Apple Harvest Fayre will take place again this year on October 29 after two successful fayres which have attracted thousands of people.

We interview Hamilton Loney, chairman of the NI Fruit Growers Association and chairman of the UFU Fruit Committee, during a tour of his orchards. which are alive again with their stunning pink blossoms. Mr Loney says the bloom shows promising signs for this year’s crop for cider producers, apple processers and for fresh market traders.

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May 20 In the Press Year of Food & Drink 2016

Did you hear the one about the Lough Neagh Eel which married the Bramley Apple?

Australian Chef Dean Coppard, from Uluru Bar and Grill, will be leading the cookery demonstrations at this year’s NI CountrySports Fair.

Dean will showcase his authentic cuisine by combining two of Northern Ireland’s finest PGI products at next week’s Fair – the Lough Neagh Eel and the famous Orchard County Bramley Apple. Dean said: “From sourcing new products from the field, sea or loughs this year’s CountrySports Fair will be served up something completely unique.”

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April 12 Brand Journalism In the Press

Housing crisis is looming as ICTU warns against privatisation of NIHE portfolio

Northern Ireland is on the verge of a housing crisis if plans continue to transfer more and more Housing Executive stock to the voluntary sector.

Brian Campfield, President of the Irish Congress of Trade Unions (ICTU), told delegates at the biennial conference that if the Housing Executive sells its portfolio of houses, then people would no longer be able to afford private rents, and, as a result, education and health would also suffer and jobs would be lost.

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